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Passing the Torch at Valley Cycle Center

James Myers’ father made it clear that passing the torch at Valley Cycle Center, a Virginia-based powersports dealership, would not be like a monarchy — no simple handing over of the scepter and crown when the time came. James and his brother were going to have to earn it. Find out how James has led

Indian Motorcycle St. Paul and Twin Cities Indian

From the beaches of North Carolina to the land of 10,000 lakes, Tim Sutherland learned to adapt and succeed with his dealerships.

How To Keep Your Dealership’s Marketing Profitable, Even During Tough Times

These five tips will help your marketing remain effective.

marketing, targeting, business concept
Valley Cycle Center

Cycling through constant changes in the industry.

Valley Cycle Center
Are UTVs Replacing ATVs?

UTVs’ recent surge in popularity has sparked concerns about the future of ATVs.

Suzuki KingQuad
A Tale of Two Dealerships – Inside Hillview Motorsports

Owner and General Manager Tom Schimizzi aims to build lasting relationships with the dealership’s partners and employees while serving the powersports community.

Irv Seaver Motorcycles

Irv Seaver Motorcycles keeps its finger on the pulse of the industry and is often a trendsetter.

Online or Inventory — What’s the Better Investment?

We were supposedly losing a lot of business to the online powersports sites.

motorcycle apparel, dealership, customer service
5 Tips for Technical Mentoring

You have to prepare your business before tackling mentorship.

mentor, mentoring, technicians, workers
Feel the Power of Gail’s Motorcycles

For Gail Worth, if life isn’t scary, it’s not fun.

Jonesboro Cycle & ATV

Go big — 185,000 square feet big — or go home.

Jonesboro Cycle & ATV
Is Your Dealership Truck Properly Advertising Your Business?

You’re driving a large, expensive vehicle every day that should be a moving billboard for your company. Use it!