Calumet Specialty Products Partners, L.P., an independent producer of specialty hydrocarbon and fuels products, has announced the creation of an Authorized Distributor Program for qualified lubricant distributors. This will be one of the most competitive and comprehensive product offerings in the industry. The new distributor program will provide the opportunity for authorized distributors to actively market all of Calumet’s premium branded products: Bel-Ray, Quantum, Royal Purple and TruFuel.
The Calumet Authorized Distributor Program includes a Volume Rebate Incentive, Business Development Fund and comprehensive marketing and technical support.
“Calumet is committed to offering an Authorized Distributor Program to the US market, that covers all of our premium brands and provides the distributors with features that will not only increase brand awareness, sales and profitability, but also strongly enhances the distributors’ product offerings,” said David Spott, Director of Branded Products Distribution. “This unique program will increase the geographical footprint for the Calumet brands and is suitable for a wide range of applications, ranging from consumer, commercial and industrial.”
Among other features, the Calumet Authorized Distributor Program will provide distributors with additional earned funding to support and grow their businesses and the brand awareness for all premium Calumet Brands: Bel-Ray, Quantum, Royal Purple, and TruFuel.