fbpx

BRP Explores Electrification, e-Concepts at Club BRP 2020

BRP Inc. furthers its exploration of electrification by showcasing at Club BRP 2020 six different electric concepts within its current product lines and beyond.

BRP Inc. furthers its exploration of electrification by showcasing at Club BRP 2020 six different electric concepts within its current product lines and beyond.

These concepts give a glimpse of what the future could hold, among others, for both of its current product lines and for other potential segments. As a leader in the powersports industry, BRP continues to push the limits of the industry by unlocking new ways to move people and to explore new territories, while still providing the fun and exhilarating experience that riders expect.

“BRP has been working for some time on how to create e-vehicles to bring new experiences to potential and existing riders. As we’ve said, it was never a question of ‘if’ but ‘when.’ We are truly excited about electric and see it as a potential opportunity for our business,’’ said Denys Lapointe, senior vice-president, design, innovation and creative services. “We continue to constantly innovate, and e-vehicles are no exception. Our talented team from around the world is working on new ideas and we’re eager to hear the consumer’s reaction. For the moment, these are preliminary concepts as we are currently evaluating market viability,’’ he added.

These concepts follow a series of past ventures by BRP into electric propulsion, which included the introduction of its Neighborhood Electric Vehicle and its electric side-by-side vehicle, the development of a Can-Am Spyder electric prototype and the commercialization of its electric karts, Sonic.

Link: BRP

You May Also Like

Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails

Spring is here, and for many it’s time to head back to the trails. To ensure you get the most fun out of the new riding season, the ATV Safety Institute (ASI), Motorcycle Safety Foundation (MSF) and Recreational Off-Highway Vehicle Association (ROHVA) have teamed up with California State Parks to offer free training for ATVs, dirt bikes and side-by-sides. 

Alterra Mountain Co. Adds Taiga Snowmobiles to Its Fleets

The fleets cover 15 ski mountain destinations.

Taiga Nomad snowmobile at an Alterra Mountain Co. ski resort
Boundless Rider Expands Footprint to Illinois

Coverage is available for direct purchase or through agents.

Boundless Rider logo
Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024
Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon

Other Posts

New Colorways and Accessories for Ryvid Anthem, Plus New Financing Options

The Anthem is now available in six colors, boasts a range of new accessories and has new finance plans.

Ryvid Anthem
All-New LiveWire S2 Mulholland Electric Performance Cruiser

The second bike on LiveWire’s S2 platform is available immediately at all U.S. dealers.

2024 LiveWire S2 Mulholland
MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.

MIC, MSF, SVIA, ROHVA logos
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford