fbpx

Brands That Shine to grow SBS presence in the U.S.

Shine will travel the country, directly representing SBS in dealerships and trade shows.

SBS is enforcing its presence in the U.S. with a new partnership with Brands That Shine, the sales accelerator for quality brands worldwide.

A key motivation for SBS to engage in this partnership is the dedicated passion for motorcycles and equipment with which the Brands That Shine organization, with lead brand ambassador Jessica Shine, drives around making dealership visits throughout the U.S. The goal is to assist and grow sales of present distributor sales reps.

For much of the year, Shine will travel the country while directly representing SBS in dealerships and in industry trade shows, with a mission to inform dealerships about SBS products and refer dealerships to the SBS U.S. Distributors. As an avid enthusiast, Shine will also help grow dealerships in terms of customer relevance, as they will gain an improved product offering, knowledge and support to their customers.

“SBS is one of the leading brands in brake products in most parts of the world, and they have a great un-utilized potential in the U.S. as well. I have already started my road tour with SBS, and I already see a great amount of interest among dealerships for the brake pads, rotors and clutch kits. Especially the upcoming product announcements from SBS will spark a great deal of interest in the industry for sure,” said Shine, principal at Brands That Shine.

“It is clear that SBS wants to grow its presence within the U.S. on many parameters. We have a solid foundation in terms of distributors already, but if we seek to grow even faster and more steadily, the partnership with Brands That Shine is a must-have. We believe that Jessica is the right person — with the right amount of technical knowledge, industrial and market insights, and overall passion for motorcycles — to promote, educate and enforce SBS’s opportunities among the equally dedicated dealerships in the U.S.,” said Christel Munk Pedersen, chief strategy officer at SBS.

Over the coming months, Shine will pass through the following states. Reach out if you would like a dedicated visit:

  • June 2022: Seattle/Tacoma metro area
  • July 2022: Northern California, Oregon
  • August 2022: Wyoming, Montana, North Dakota, South Dakota, Minnesota, Wisconsin NVP Show.

You May Also Like

AIMExpo Education: Disruptive Thinking Videos Now Available Online

Didn’t make it to AIMExpo? Missed an education session? Now you can view them online!

Disruptive Thinking Education Session videos

If you weren't able to make it to all the sessions you had hoped to or you'd like to revisit some of your favorites, all the education sessions from AIMExpo 2024 are now online.

The AIMExpo Disruptive Thinking education platform is designed to help dealers approach their business from different perspectives, bringing together current industry need-to-know content with broad, high-level topics that impact all aspects of business and life. The integration of the MIC Symposium with AIMExpo creates an education platform that features keynote presentations, panels packed with industry experts and in-depth classroom sessions covering vital topics facing powersports today and opportunities that lay ahead.

Rides4Fun Brings Curated Motorcycle Ride Series

A two-event series has launched for the 2024 season.

adventure motorcycle, rider
Yamaha Outdoor Access Initiative Grants Exceed $1 Million in 2023

Yamaha continues empowering communities and enriching outdoor recreation.

Yamaha Outdoor Access Initiative
RumbleOn Shares Vision 2026 Strategic Plan

There are three pillars to Vision 2026, which aims to deliver annual revenue over $1.7 billion.

Rumble On, Mike Kennedy
RumbleOn Rebrands Proprietary Cash Offer Program

The program will be called RideNow Cash Offer.

RideNow Powersports, RideNow Cash Offer, logo

Other Posts

NPDA Completes 1st Board Member Election   

Six incumbents were reelected, and a new member joins the board

National Powersports Dealers Association, NPDA logo
Motul Partners With Vance & Hines in Numerous Racing Series

Motul’s oils and lubricants will be used by Vance & Hines in King of the Baggers, Twins Cup and NHRA.

Central Powersports Distribution Announces R-Tech Plastics Agreement

R-Tech Plastics is one of the leading plastic companies in Europe, outfitting several OEMs.

R-Tech Plastics, plastic kit
LAND Accelerates Growth With New Executive Vice President of Sales 

Shane Seymour shifts gears from being national sales director at Zero Motorcycles to join LAND.

Shane Seymour