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Brands That Shine to grow SBS presence in the U.S.

SBS is enforcing its presence in the U.S. with a new partnership with Brands That Shine, the sales accelerator for quality brands worldwide.

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A key motivation for SBS to engage in this partnership is the dedicated passion for motorcycles and equipment with which the Brands That Shine organization, with lead brand ambassador Jessica Shine, drives around making dealership visits throughout the U.S. The goal is to assist and grow sales of present distributor sales reps.

For much of the year, Shine will travel the country while directly representing SBS in dealerships and in industry trade shows, with a mission to inform dealerships about SBS products and refer dealerships to the SBS U.S. Distributors. As an avid enthusiast, Shine will also help grow dealerships in terms of customer relevance, as they will gain an improved product offering, knowledge and support to their customers.


“SBS is one of the leading brands in brake products in most parts of the world, and they have a great un-utilized potential in the U.S. as well. I have already started my road tour with SBS, and I already see a great amount of interest among dealerships for the brake pads, rotors and clutch kits. Especially the upcoming product announcements from SBS will spark a great deal of interest in the industry for sure,” said Shine, principal at Brands That Shine.

“It is clear that SBS wants to grow its presence within the U.S. on many parameters. We have a solid foundation in terms of distributors already, but if we seek to grow even faster and more steadily, the partnership with Brands That Shine is a must-have. We believe that Jessica is the right person — with the right amount of technical knowledge, industrial and market insights, and overall passion for motorcycles — to promote, educate and enforce SBS’s opportunities among the equally dedicated dealerships in the U.S.,” said Christel Munk Pedersen, chief strategy officer at SBS.


Over the coming months, Shine will pass through the following states. Reach out if you would like a dedicated visit:

  • June 2022: Seattle/Tacoma metro area
  • July 2022: Northern California, Oregon
  • August 2022: Wyoming, Montana, North Dakota, South Dakota, Minnesota, Wisconsin NVP Show.

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