Brands That Shine Bring on 2 Additions in Q2 2019

Brands that Shine has expanded their makeup greatly in Q2 2019 by offering two new, unique lines: So Easy Rider, launched over a decade ago but added to Brands that Shine just this past spring, and Green Light Triggers, which was recently put into production after a thorough redesign in order to enhance their initial model making it three times as effective.

So Easy Rider developed the first motorcycle GPS mount, which was patented in 2005. The brand continues to provide innovative technology such as smartphone mounts, wireless chargers and more. They have a dedicated fanbase of over 1.5 million bikers as well as 29,000 retailers carrying their products. Currently available through Western Power Sports dealers.

Green Light Triggers is a U.S. based brand formed in 2018 bringing a game changer to the market, a device that can alert a traffic light that a motorist is there and ready to pass. This technology has been patented. They explain that changing the red lights to green lights with this technology is legal since the product emits a signal that lets the traffic light know the bike acts as a regular sized vehicle. The device is not only made for motorbikes but bicycles and motorized scooters can use it as well. Currently available through Western Power Sports dealers.

“I built my business to help people who have a great idea or product get realized and grow through the distribution model,” said Jessica Shine, Director of Business Development at Brands That Shine. “It’s important to continuously engage and inform the representatives who have relationships with our dealers. Getting a product into a catalog is only one step. Staying on top of growth is vital. Getting feedback from those who see the end user and continuously improving the products and approach, will go such a long way.”

Link: Brands That Shine

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.