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Brammo Unveils Empluse Electric Motorcycles

Brammo, Inc. assembled a unique group of powersports insiders and consumers for the release of the Empluse and Empluse R electric motorcycles in Los Angeles, May 8.

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Brammo, Inc. assembled a unique group of powersports insiders and consumers for the release of the Empluse and Empluse R electric motorcycles in Los Angeles, May 8.

At the launch party, Brammo announced the Empulse and Empulse R will cost $16,995 and $18,995 respectively with financing available from Sheffield Financial.

Availability of each model will vary based on demand for the Empulse and Empulse R. Production for the Empulse R will take place first with limited availability in June 2012 and in volume by Q3 2012. The Empulse will be available in Q1 2013.

Research conducted by Brammo with both customers and dealers has driven the development of the Empulse and Empulse R. The Empulse is the only electric motorcycle to include a 100-mile range and 100-mph top speed. Both motorcycles come with a water-cooled AC motor and fully integrated IET six -peed transmission, seating for two, regenerative braking and on board J1772 Level 2 charging capability.

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“It was important to Brammo to create a great motorcycle, and we paid attention to customer feedback to create just that,” said Craig Bramsher CEO and president of Brammo. “From concept to production the Empulse product has evolved quite a bit.  We are bringing you a different motorcycle that promises to be more than what our riders expected.”

True to Brammo’s devotion  to zero tailpipe-emission transportation, the Empulse launch event was carbon-neutral. Brammo has worked with Carbonfund.org to purchase carbon offsets to mitigate the greenhouse emissions generated by transportation, electricity use, and other resource-intensive activities associated with the event.

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