Brad Darling Tapped for VP Role at Arctic Cat

Arctic Cat has promoted Brad Darling to the position of vice president and general manager of its snowmobile division. Darling will lead Arctic Cat’s snowmobile business in his new role, executing a global strategy and developing new products and services.

Darling brings many years of related experience to his new position having spent 10 years in the lawn and garden industry before joining Arctic Cat in 2000 as a district sales manager. In 2004, he was promoted to national sales manager in Canada.

In Canada, Darling built Arctic Cat’s dealer network up to second in the snowmobile market and doubled its ATV market share.

In 2008, he was named North American sales director where he focused on strengthening the sales team and dealer network while growing Arctic Cat’s market share for snowmobiles and ATVs.

For more information about Arctic Cat, visit www.arcticcat.com.

The boards of the Motorcycle Industry Council (MIC), Motorcycle Safety Foundation (MSF), Specialty Vehicle Institute of America (SVIA), and the Recreational Off-Highway Vehicle Association (ROHVA) voted unanimously to appoint Scott Schloegel as acting president and CEO of the associations. Diana Sanchez was appointed acting chief operating officer.

Schloegel and Sanchez, whose appointments are effective immediately, will also continue to serve in their current roles as senior vice president of government relations and vice president of operations respectively. The interim leadership was selected to ensure a seamless transition as the associations’ search committee continues to conduct a comprehensive review of the position of president and CEO, and a subsequent search to replace outgoing President and CEO Erik Pritchard.