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Changing Lanes

Brad Darling Tapped for VP Role at Arctic Cat

Arctic Cat has promoted Brad Darling to the position of vice
president and general manager of its snowmobile division. Darling will lead Arctic Cat’s snowmobile business in his new role, executing a global strategy and developing new products and services.

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Arctic Cat has promoted Brad Darling to the position of vice president and general manager of its snowmobile division. Darling will lead Arctic Cat’s snowmobile business in his new role, executing a global strategy and developing new products and services.

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Darling brings many years of related experience to his new position having spent 10 years in the lawn and garden industry before joining Arctic Cat in 2000 as a district sales manager. In 2004, he was promoted to national sales manager in Canada.

In Canada, Darling built Arctic Cat’s dealer network up to second in the snowmobile market and doubled its ATV market share.

In 2008, he was named North American sales director where he focused on strengthening the sales team and dealer network while growing Arctic Cat’s market share for snowmobiles and ATVs.

For more information about Arctic Cat, visit www.arcticcat.com.

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