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BMW Motorrad USA Outperforms Industry in 2017, Still Down Slightly

BMW Motorrad reported sales of 13,546 motorcycles for 2017, down just 1.3% from the 13,730 motorcycles sold in 2016. However, despite the slight downturn, BMW outpaced the rest of the motorcycle industry (which was down 3.2%) and its relevant competition (which was down 6.3%).

BMW Motorrad reported sales of 13,546 motorcycles for 2017, down just 1.3% from the 13,730 motorcycles sold in 2016. However, despite the slight downturn, BMW outpaced the rest of the motorcycle industry (which was down 3.2%) and its relevant competition (which was down 6.3%).

“We are proud to report these impressive results despite current market conditions,” commented Michael Peyton, vice president, BMW Motorrad North America. “BMW Motorrad USA achieved all-time record sales in November, while December 2017 was our best December since 2004 and our fourth consecutive month of sales growth.”

Sales of BMW motorcycles increased 37.3% in December 2017 (1,270 units) compared to December sales in 2016 (925 units), capping eight months of steady growth over the previous year in BMW Motorrad’s strongest export market. BMW Motorrad USA posted a 15% growth in sales from September through December compared to the same period in 2016 and showed a 27% growth in sales from November through December in 2017 compared to the previous year.

According to Peyton, strong year-end results were driven by the ever-popular BMW R 1200 GS Adventure, which accounted for 15% of December sales volume.

Links:
BMW Motorrad USA

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