BMW Motorrad Posts New All-Time Retail High in July

With 11,661 vehicles sold, BMW Motorrad posted its best ever July result in 2014. As compared to the record month of the previous year (11,241 units), 3.7% more motorcycles and maxi scooters were supplied to customers. As of July, worldwide sales likewise reached a new all-time high at 82,639 units sold, an increase of 8.5% (previous year: 76,128 units).

Heiner Faust, BMW Motorrad Head of Sales and Marketing: “We once again achieved a new all-time retail high in July. With growth of 8.5% as per July we are also on course for a new all-time annual record for the year as a whole. Based on the first seven months of the year, sales are developing positively worldwide.”

Germany continues to be the strongest single BMW Motorrad market with 14,016 vehicles sold (previous year: 13,658 units) and a share of 17% in the total sales volume. The second largest market is the USA with sales of 10,158 vehicles (previous year: 9,402 units) and a 12.3% volume share. These are followed in third and fourth positions by the European markets of Italy and France with 8,470 and 7,601 motorcycles and maxi scooters sold respectively.

“The success of the first seven months is based on the ongoing healthy demand for our motorcycles and maxi scooters and shows just how popular our current model range is among customers,” says Heiner Faust.

The ranking of the best-loved BMW motorcycles still has the travel enduro bike R 1200 GS at the top, along with its sibling model the R 1200 GS Adventure. The other enduro and boxer models and the new models of the current motorcycle season are also in high demand.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.