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Black Book: Powersports Market Beginning to Warm Up

“Entry-level, affordable and mid-range units lead the way as the powersports market enters spring.”


Black Book released the latest insights for the powersports market, including reports on light vehicle and specialty market trends.

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“Entry-level, affordable and mid-range units lead the way as the powersports market enters spring. Warmer weather has brought most segments of the market significant increases in value, which is a welcome development as the retail selling season is upon us,” said Scott Yarbrough, senior analyst of motorcycle and powersports at Black Book.

Metric cruisers and street bikes see some of the largest month to month changes we have observed in a while. Metric cruisers are up nearly 4%, while the street bikes are up a similarly healthy 2.8%.


The domestic V-Twin cruisers are up as well, but by about half as much as their metric counterparts, and within the segment, smaller bikes are outperforming the larger touring units.

Metric cruisers, street bikes and the smaller to medium sized V-Twins all share one thing in common: they are cheaper than their larger heavy cruiser and touring class brethren. This part of the market has been relatively stronger value retention wise for a while now, which is likely a result of changing demographics from the baby boomers beginning to age out of the market.

For the off-road segments, which have not fared too well recently, it is a bit of a mixed bag. The dirt bikes are down 3.2%, while the ATVs are seeing a minor drop, and the utility vehicles are up nearly 2%.


Snowmobiles have started to head south value wise, having never shown much strength this winter.

The watercraft and jet boat segments are each up, but by fairly modest amounts.

Link: Black Book

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