fbpx

BKT Tires Names New Marketing Manager

BKT Tires Inc. recently announced the appointment of Leigh Johnston to role of marketing manager for BKT USA, Inc.

BKT Tires Inc. recently announced the appointment of Leigh Johnston to role of marketing manager for BKT USA, Inc. She will be responsible for all marketing activities including brand building, planning trade shows and customer events, managing the sponsorship of Monster Jam, product advertising, and promotional campaigns.

“We are very thrilled to welcome her to our BKT team in USA as she brings with her a wealth of experience and knowledge of marketing,” says Rajiv Poddar, joint managing director of Balkrishna Industries Ltd.

Leigh has worked at Trelleborg Wheel Systems, Inc. for 4 years in both communications and sales capacities and has prior marketing experience in the insurance industry.

Links:

BKT USA, Inc.

You May Also Like

Industry Veterans Marilyn Stemp and Steve Piehl Appointed to Sturgis Motorcycle Museum and Hall of Fame’s Board

Stemp and Piehl will begin serving on the board immediately.

Marilyn Stemp and Steve Piehl

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership

Other Posts

Metzeler ROADTEC 02: the Super-Sport-Touring Tire With DYNATREAD Technology 

Two tires in one, thanks to innovative patented DYNATREAD technology, which adapts the behavior from Sport-Touring to Supersport.

Metzeler ROADTEC 02 tire
Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Indian Motorcycle Announces Sponsorship of Handbuilt Motorcycle Show

Indian’s sponsorship includes the season’s first Owners Ride, Custom Bike Display and demo rides of the all-new Scout lineup.

Handbuilt Motorcycle Show 2024
Iron Pony Motorsports Acquires Honda/Suzuki/Can-Am of Jackson

The company expands its footprint in Ohio.

Iron Pony Motorsports