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From the Magazine

Behind the Wheel at Intimidator UTV

Intimidator UTV welcomed members of the press on Oct. 29, to tour their Batesville, AR, facility, including their new assembly plant and engineering and design facility. This event highlighted their new and exciting products and put a spotlight the company’s culture.

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Intimidator UTV welcomed members of the press on Oct. 29, to tour their Batesville, AR, facility, including their new assembly plant and engineering and design facility. This event highlighted their new and exciting products and put a spotlight the company’s culture.

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After a look into the future of Intimidator and eNVy through the eyes of the engineers, visitors toured the first fabrication building where a new groundbreaking welding layout and procedure has significantly increased the output of workers. From there, the media was introduced to a second fabrication building where lasers and welding robots, operated by many of Arkansas’ finest technicians, turned out frames and other vehicle parts. To this day, Intimidator has never had a single frame warranty claim.

Next, the press were welcomed to Intimidator’s distribution building where the company’s accessory business, Bad Dawg, provides enhancing parts for both their own and other branded vehicles, including some of the most popular front bumpers in the industry.

The last stop on the press tour was at Intimidator’s new 220,000 sq.-ft. assembly building. Housing an entire five acres under one roof, Intimidator shares this assembly location with its sibling company, Spartan Mowers.

Industry leading comfort, smooth zero turn handling and acceleration, combined with sleek, attractive styling, have become synonymous with the Spartan name. Spartan Mowers drive more like a UTV than regular mowers, so they are a natural fit to share the space.

During the visit, the press got an opportunity to test drive some of Intimidator’s newest vehicles.

America’s newest crossover, the eNVy, combines the comfort and quiet ride of a golf cart with the trail taming functionality of a UTV.

The new GC1K comes in three different series including crew, truck and standard. truck series features a dual-action electric dump and 1,000-lb. cargo bed. Each series of the GC1K performed beyond expectation, tackling any obstacle nature threw at it.  

Both the Intimidator and eNVy products have markets with opportunities for dealers. Intimidator actually lowered sticker prices this year due to increased manufacturing efficiencies. Dealers are aimed to make a good profit on a vehicle that is built to last and will delight customers. These vehicles are highly customizable and will drive customer retention with their quality.

Intimidator Founder Robert Foster with members of the press on Oct. 29, at their Batesville, AR facility.

One aspect of Intimidator that stands out against the competition is their company culture. Intimidator is a faith-based business and works with the local John 3:16 men’s and John 3:17 women’s programs to provide jobs to those recovering from substance abuse. The company believes in giving individuals a second chance and many of their staff have taken advantage of these second chances to rebuild their lives. Owners Robert and Becky Foster work closely with John 3:16 and 3:17 groups to provide support for all of their programs.

Link: Intimidator UTV

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