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Avon Tyres to Sponsor Veterans Ride to Sturgis

The veterans will ride Indian Motorcycles, trikes and Champion sidecars outfitted with Avon Tyres from Los Angeles across several states to the iconic event.

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Injured veterans will now have a smooth ride to the 77th annual Sturgis Motorcycle Rally, thanks to the help of Avon Tyres.

Avon Tyres will be sponsoring the 2017 Veterans Charity Ride to Sturgis, an annual event taking wounded, amputee and injured veterans to the biggest motorcycle rally in the nation. The veterans will ride Indian Motorcycles, trikes and Champion sidecars outfitted with Avon Tyres from Los Angeles across several states to the iconic event.

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Organizers say they’re happy to have Avon Tyres along for the ride. “We are pleased to have Avon Tyres sponsoring the Veterans Ride to Sturgis, as well as our year-round programs,” Veterans Charity Ride Founder Dave Frey said. “Our focus is on a smooth and safe ride. We modified an Indian Scout sidecar bike for two of our veteran riders to make the ride this year. They will switch off riding each other all the way from Los Angeles to Sturgis, and the bike is outfitted with Avon Tyres.”

The Veterans Ride to Sturgis is the annual signature program of Veterans Charity Ride, a non-profit organization that provides uplifting and healing experiences for wounded, severely injured and amputee veterans from all branches of service.

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“We are proud to support the Veterans Ride to Sturgis and the incredible experience it gives our military veterans,” said Ken Warner, vice president of marketing for Avon Tyres North America.

Over the past two years, the Veterans Charity Ride has made the trip possible for more than 30 veterans from across the U.S., representing every military branch.

For more information, visit www.veteranscharityride.org.

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