Let me start by saying that, according to a 2021 study by Forrester Research in the United States, 57% of all business-to-consumer sales happen on online marketplaces! This is a crazy huge percent and it is even bigger in the rest of the world. For example, in the same Forrester report, they said that in China it
It’s surprising how often I find articles that are flat out wrong about what a MAP policy is. There are many small mistakes, but there are some much larger and potentially dangerous ones as well.
When I tell manufacturers and dealers about some of the ways MAP violators try to cheat, they find it hard to believe.
Would it matter to you if a seller has not been trained in the proper storage and quality control of a product? I would want to know that.