Consumers Skittish, Market Volatile in July
[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that retail sales for dealers remained soft in July. The most commonly cited reason for the softer year-over-year sales results was a reduction in OEM promotional support sequentially, as well as tough comps in the ATV market. As a result, dealers finished the month with too much inventory
Lackluster Traffic, Sales Trends Continue in June
[dropcap]O[/dropcap]ur latest survey of powersports dealers indicate that the ORV retail sales environment improved modestly in the month of June, but remained challenged. Indeed, our measure of demand for both traditional ATVs and SxS vehicles was weak during the month. The negative themes that have plagued the industry since the latter half of 2015 continued
Weather Improves But Sales Slow in May
According to our latest research in the Off-Road Vehicles market, the slowdown that dealers reported in April magnified last month as survey respondents noted that the weakness accelerated.
April Sales Slow Down
Our latest survey of powersports dealers indicates the building retail sales momentum that powersports dealer have seen since late January came to an end in April.
Retail Sales Momentum Continues
Our latest survey of powersports dealers indicates that the retail sales momentum dealers saw in February continued in March. We were very encouraged to hear that recreational product sales picked up during the month.
Lackluster Signals
The latest survey of powersports dealers indicates that January was slow for dealers across North America. It appears sales trends continued to be weak. Some key reasons cited for the decline include ongoing economic weakness throughout the oil patch.
A Tough December
Mother nauture nuetralizes winter sales [dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that December was another tough month for dealers across North America. Indeed, it appears that the weakness in November intensified somewhat in December, which ended 2015 on a bit of a sour note. While there was some talk of slow traffic trends, and
Dealers Report ‘Sluggish’ Growth in November
According to our survey of powersports dealers, November was a month of relatively sluggish demand trends across North America. Specifically, the strong sales trends that dealers experienced during the spring and summer months of 2015 was a thing of the past.
16 Things To Watch For In 2016
…As We Turn the Page on a Solid Year [dropcap]B[/dropcap]efore we turn the page to 2016, it is important to take stock of what happened in 2015. There was no shortage of stories across the powersports landscape in the past year, including Harley’s struggles; Polaris’ inability to keep pace with the demand for the Indian
