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Destination Dealer: Cal Moto

“Like everyone else, we had to make some changes in the last year,” explained Michael Meissner, the CEO of Cal Moto in Livermore, California, a medium-sized town East of San Francisco. “The pandemic focused us on customer attachments and interactions. We concentrated on two things – making it convenient and creating trust. We did as

Working Through the New Normal: A Look Back at 2020

Two KTM dealers tell their story of perseverance through 2020 and discuss how the actions they took helped make their business better in 2021.

Royal Enfield: Innovative Marketing Targets New Riders

Royal Enfields are well positioned to appeal to younger riders. They are inexpensive, an attractive quality for people with little disposable income.

Cross Country Powersports & Cross Country Cycle

Today, Cross Country Powersports is a very successful multiline motorcycle shop. The story of how it began shows that there is no one path to success in this industry. Neither Dan nor Lois Notte, the owners, had ever worked in the motorcycle world before they bought their dealership.

Tacoma Motorsports

On a cold and wet weekend in February, in Tacoma, Washington, the roads are dry, so there are a fair number of motorcyclists out riding. Tacoma riders are a hardy bunch, willing to get out on the road on a chilly morning with overcast skies, and, since 1977, Tacoma Motorsports has been around to keep them moving.

OEM Update: Triumph Motorcycles

In 2019, Triumph is projected to again hit record sales, as underlined by the positive performance reported in the first nine months of the year.

Baxter Cycle

Baxter Cycle is unique. Most motorcycle-oriented businesses either concentrate on new parts and sales or vintage parts and service. Baxter does both.

OEM Update: Indian On a Roll

The 2020 Challenger is the second new motorcycle unveiled by Indian in less than a year. This past spring, Indian announced the FTR 1200, a street legal version of Indian’s competition flattening FTR750 racer.

Destination Dealership: WMR Competition Performance

The fact that the motorcycles are not front and center does not stop WMR from selling lots of motorcycles — the dealership is one of the top KTM and Husqvarna dealerships in the country.

Doc’s Motorcycle Parts

Doc started making his own parts, found that he was good at it and saw a business opportunity. In 1969, he started selling hand-crafted parts for British motorcycles and Harley-Davidsons.

Carl’s Cycle Sales

Carl’s expanded to Suzuki in 1990, KTM in 2011 and Husqvarna in 2018. It is now one of the largest dealerships in Idaho.

Ready to Race: KTM Speeds Ahead

KTMs are hugely popular in the adventure bike segment, a growing part of the motorcycle market. The brand has been selling well in the off-road and dual sport markets for years, and the new 790 street machine has debuted to very positive reviews.