Sea-Doo Ramping Up Expansive Nationwide Test Ride Tour

Bombardier Recreational Products is growing its traveling demo tour to a total of 28 cities for the 2012 season.

Parts & Accessory Hits for 2012

These PWC items should be on nearly every dealer’s radar for 2012.

Personal Watercraft’s Vanishing Horsepower Numbers

Horsepower numbers may not have meant that much anyway. The trick is how to educate the consumer to this new reality.

SBT: Watercraft Superstore Thrives in Difficult Market

SBT (or Short Block Technologies), has grown into one of the industry’s biggest players.

Kawasaki Introduces 2012 Ultra LX

Lone New Model Borrows Heavily from 300 Flagship

PWC: What’s New For 2012?

Two out of the three major OEMs have already introduced their 2012 personal watercraft lineups, and the results continue to push the PWC market forward, both in terms of performance and amenities.