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Dealer Expo: New Technology Review

Technological innovation was easy to find at the 2013 Dealer Expo in Indianapolis, Ind. Here is a rundown of the latest and greatest products showcased for powersports dealers: AccessorySmart Imagine, no more flipping through paper catalogs searching endlessly for SKUs, or ordering the wrong item because the SKU was handwritten incorrectly. AccessorySmart by ARI Network

The Reality of Social Media ROI

I’m going to level with you; there really isn’t some magic way to get the social media ROI you want (and think you need) as a dealer. Sure, all the data may be there in one form or another, but it can take one heck of a lot of merging and purging to attribute that

The Future of Digital Media

Here comes some digital media fun facts — I am going to fire them at you fast and furious in an effort to allow you walk away from this article a bit smarter, wiser and more focused on the digital space for 2013. If I had compiled this data myself, I would have the distinct

Social Media and ROI

Making a solid effort to boost your social media presence will yield great results.

Step Up Your Social Media Marketing To Stay Relevant

Social media channels are solid, respected marketing and advertising machines. This is a proven fact, and all forms of digital media deliver reports to measure ROI. So it’s time to stop questioning whether or not social media is here to stay and time to start using these channels to your advantage.

Get Tuned Into Google

Powersports dealers on average see 75 to 80 percent of their total Web traffic driven by Google. Think about that for a minute — more than three quarters of the people that find you on the Web get there through the use of Google search. Is this enough to make you focus the majority of your efforts on Google?

Facebook Promoted Posts: Scam or Opportunity?

You may have noticed a new feature on Facebook called “Promoted Posts.” Here is what Facebook says the goal and business opportunity is for Promoted Posts. “Promoted posts are a simple way to reach more of the people who like your Page and their friends.”

Engage Your Followers With Facebook Campaigns

The real Facebook success stories come from business owners who are delivering relevant, timely content to their fan bases and cashing in on the rewards of their efforts. The name of the game is engagement. It’s no longer enough to just have a bunch of fans following you but not really paying attention

Social Media Newcomers: Instagram and Pinterest

In March 2012, the infamous Mark Zuckerberg, owner of Facebook, purchased an application called Instagram. Before this deal hit the press, I am going to guess that about 10 percent of the U.S. population had any clue of its existence. This is because Instagram literally took the social media world by storm, launching in November

Web Analytics 101

Measure Website Performance to Increase ROI

Blogs: The SEO Weapon

Regularly updating your dealership website with a simple blog will help keep you at the top of the search rankings.

If I Were a Dealer …

MPN’s online marketing guru steps into the shoes of a dealer and shares her outlook on managed success — online and in your brick and mortar store.