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Eric Anderson

The long-running Confessions of a ­Customer™ is one of columnist Eric ­Anderson’s commitments to the industry, which includes his retail sales training ­efforts and service to the MIC Board of ­Directors. He has built several well-known aftermarket brands and is the founder of Vroom ­Network, an ­­industry-specific ­consulting company specializing in ­marketing, training and brand ­development.  

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