CST Tires: Sponsored Riders Influence Tire Market

From initial design stages, it takes approximately one year for a tire to be ready to hit the dealership. Within that process, tire companies keep a strong relationship with their sponsored racers to build the best tires for the brand. Many people would assume that racers are a marketing campaign for a brand, but at

Tread Check: How Terrain Influences Tire Sales

Determining the best tire for a customer ultimately comes down to knowing what application they choose to ride on; whether it be mud, sand, dirt or a combination. Knowing that tire tread is the factor between a rider sinking into a sand dune or accelerating out of a muddy trail can be the key to finalizing a tire sale.

SxS/UTV Market Poised for Growth

While predictions for the forthcoming riding season are not as upbeat for motorcycle dealers as many were hoping at this point in the year, there is one positive segment, however, and that has been SxS/UTVs.