Apparel Pro: Adventure Gear
[dropcap]P[/dropcap]opularized by Ewan McGregor and Charley Boorman in their Long Way Down and Long Way Around videos, adventure riding has only grown since the iconic due traipsed both directions around the globe. ADV-everything has become big business if gauged by the meteoric rise of brands like Klim, Mosko Moto and Rawhyde Adventures. Cycle World magazine
The Art of Upselling Helmets
Motorcycle helmets are the bread and butter of motorcycle apparel sales. Helmets are an easy sell; every dealership stocks them, and customers that mosey in the door asking for them generally walk out carrying one. Wouldn’t it be great, then, if you could make a significant improvement to the dealership’s bottom line just with a little upsell?
This ‘Mom & Pop’ Shop is the Biggest Scooter Dealer in Florida
Solano Cycle [dropcap]E[/dropcap]laine Haines was on a trip to Key West, Fla. and witnessed first-hand its prolific scooter culture. Returning home to Northeast Florida, she then imagined the possibilities of such a business in the historic town of St. Augustine, Fla. Her son, Martin Solano, was at a crossroads in his career and was ripe
Understanding Apparel Construction Techniques
In April of this year Motorcycle Industry Council members launched Gear Up Every Ride, a new initiative encouraging motorcyclists to wear proper riding apparel. The initiative is good for riders and no doubt good for the industry.
Creating Killer Dealership Events
Attracting new customers to your dealership is an important part of doing business.
BMW Motorrad’s Strong Start
Up, up, up has been the trend at BMW Motorrad as the German motorcycle manufacturer continues to post record-breaking worldwide sales.
Bob’s BMW
One part motorcycle dealership, one part vintage motorcycle museum and one part online/mail order new, classic, vintage and used motorcycle parts store, Bob’s BMW located in Jessup, Maryland, adds up to a 100 percent successful dealership.
Building Community At Your Dealership
Building community is not a new concept for motorcycle dealers, yet very often it is overlooked as a way of increasing sales. While “community” itself is an intangible concept, for many successful dealerships it’s part and parcel of generating happy customers as well as a solid sales base.
Apparel University Part II
It’s a fact that the most successful dealerships are good at PG&A sales as well as selling units. In today’s hurry-up world it’s natural to gravitate towards the easy solutions to turn a profit. The expedient approach, however, might not always be the best one for serving customers, and ultimately it may not be the
Selling to Women
More women than ever are learning to ride and purchasing motorcycles. We’re the fastest growing segment of the marketplace, and we’re tooling down the road in record numbers.
Community as a Way of Creating Sales
BMW Motorcycles of Ventura County
Accessorizing the Adventure Rider
Adventure motorcycling is bigger than ever. Whether it’s local trail riders or those riders wanting to escape the shackles of civilization for a weekend or longer, getting off the beaten path on a motorcycle just keeps getting more and more popular. Because of the extreme variety of places one can ride a dual sport motorcycle,