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West Valley Cycle: Sales Riding High with BMW Motorcycles

The shop is old school — they still don’t have a computer system — yet that hasn’t stopped West Valley Cycle Sales from thriving. They’ve doubled sales in the past four years.

Apparel Pro: PWC Apparel

While our motorcycle riding customers are reaching for those mesh jackets, it’s prime selling time to our customers who take to the water.

Apparel Pro: Riding Jeans

When stocking jeans, if you are concerned about safety for your customers, know that some products have Kevlar-reinforced areas, but those won’t help if the denim jeans themselves come apart.

Apparel Pro: ADV Apparel

Adventure riders look for gear that can span diverse riding environments and changing temperatures, keeping them warm, cool and dry in all elements.

Del Amo Motorsports Monolith of Motorcycles

Traveling north on the Costa Mesa Freeway (Route 55) in Southern California, you can’t miss Del Amo Motorsports’ impressive monolith of motorcycles.

Del Amo Motorsports Front
Apparel Pro: MIPS Technology

Helmets are one of the most important pieces of safety equipment a rider can wear and MIPS, or Multi-directional Impact Protection System, is a great new technology increasingly getting more play in the powersports arena.

Apparel Pro MIPS Technology
Apparel Pro: Open Face Helmets

A tribute to daring days of yesteryear, open-face helmets have become quite popular in today’s marketplace, and all the major helmet companies are producing them. Renewed interest in what was the most common form of helmet through and into the 1970s, has led to an incredible range of graphics.

Sales Talk: Focusing on Female Ridership

With women riding down the road in record numbers, we are the fastest growing segment of the motorcycle marketplace, and we’re seeing the push to pull in female customers in all areas of the industry.

Apparel Pro: Off-Road Helmets

For helmet manufacturers, athlete sponsorships are a two-way street: in addition to the product visibility, they receive valuable feedback in order to continually improve their product.

Sales Talk: Focusing on Female Ridership

Twelve and a half percent of motorcycle owners are female. With women riding down the road in record numbers, we are the fastest growing segment of the motorcycle marketplace, and we’re seeing the push to pull in female customers in all areas of the industry.

Apparel Pro: Leather Jackets

Textile innovations are rapidly advancing, so amidst all of the new fabrics with custom-crafted trade names, it’s fun to see that there’s still such great interest in good ole leather. Great protection, longevity of use has made leather both cool and culturally obsessive.

Apparel Pro: The Best Of 2017

In this month’s column we highlight some of the segments covered over the past year. From commuter gear to full-face helmets, Alisa gives sound advice on selling and the technical aspects of all the gear your customers use.