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Summer Market Report: Strengths, Weaknesses and New Riders

As you tuck away your flip flops and sunscreen and replace them with pumpkin spiced lattes and cozy sweaters, you might be noticing some market trends that could affect your sales.

Apparel Pro: Racing Suits

The investment into technology to improve protective gear is advancing as fast as computers and cell phones and is a vital aspect of any racer’s preparation.

Going Social: Increase Profits with Social Media Marketing

In the world of the Amazon Effect and instant gratification, how powersports dealers reach customers has become more complex, but it isn’t rocket science.

Destination Dealership: Influence from the Track Leads Customers to Spyke’s KTM

“As we expanded, we really focused on what I would want as a racer or the way I felt racers needed to be treated.”

Apparel Pro: Rain Gear

Wherever your dealership and customers are located, no rider is immune to rain — except maybe those in California. Nonetheless, selling apparel that addresses Mother Nature’s demands is a must.

50 Years of Powersports in Michigan’s Upper Peninsula

Cycle City’s story began with an ice cream stand in Escanaba, in Michigan’s Upper Peninsula, and is now in its third generation of owners.

A Skeptic Goes Electric: Zero Motorcycles SR/F Test Ride

Electric is all the rage right now; from Harley-Davidson’s LiveWire to the Energica Ego, the future of gasless motorcycles is coming to fruition.

Fay Myers Motorcycle World: Dusting Off the Ashes to Shine Bright Again

Fay Myers began his powersports dealership legacy in 1948, turning his enthusiasm from a hobby into a thriving business.

Apparel Pro: Open-Face Helmets

A popular trend across helmet brands is to create a product that has that “retro” feel along with 21st century protection. Typically, the helmet style of choice is the open-face to be a vessel of this trend.

Apparel Pro: Riding Shoes

According to Nancy Sinatra, “these boots are made for walking,” so that means “shoes are made for riding,” right?

Communication Systems: Keeping Customers Safe

While riders are getting back on the road after a long winter, it is important to remind your customers on ways that they can improve their safety while enjoying the ride.

Reeling in PWC Customers

After the release of Sea-Doo’s Fish Pro last fall, more and more fishing enthusiasts are looking at personal watercrafts for an easier, more affordable way to hit the water.