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How to Reach Customers During the Pandemic

With the necessity of social distancing and the rise of businesses closing to stop the spread of the Coronavirus, powersports dealerships are struggling. As a result, finding alternative ways to reach customers will be a necessity due to the uncertainty of how long the pandemic restrictions will last.

Apparel Pro: Mesh Jackets

For many years, riders only had the option of leather or textile in their jackets, but with new materials being invented and tested every day, riders now have additional choices.

Driving a Path to Success

Jeremy Prewett, owner of Outpost Motorsports in West Plains, MO, began working in a Polaris dealership right out of high school. After changing careers, he was motivated to get back into the powersports industry.

Tucker Show 2020

The Tucker Show, held in Fort Worth, TX, on Jan. 21-23, brought together dealers, vendors and media personnel under one roof for three days of product presentations, educational training seminars and networking.

Celebrity Status: Improving the Customer Experience & Follow-Up

In order to improve their customer outreach, Harley-Davidson of Glendale took steps to improve their customer service, starting behind the scenes with their management and sales team by adding new technology, specifically PSXDigital’s AI-powered customer experience management platform.

Zeigler Motorsports

It seemed fitting to speak with a dealer whose goal was to turn their dealership into a “destination” and as many dealers know, it all circles back to the experience.

More Riders, Riding More: What Does It Mean for Me?

“More Riders, Riding More – The Ridership Session” outlined action plans for the developing industry-wide initiative. For dealers, one of the most popular questions that emerged from these presentations was, “what does this mean for me?”

Honda Partners with Caselli Foundation to Provide Emergency Support

Established in honor of the late off-road legend Kurt Caselli, the foundation focuses on the safety of off-road racers. Since its 2013 inception, it has raised over $1 million and will have spent over $700,000 on safety initiatives.

Millennial Generation in Powersports: Attracting New Riders

“I think that the biggest challenge with the industry today is new ridership. The average age of a motorcyclist is 50 years old. Five years ago, it was 45,” said Jeremy Jansen, president of the motorsports group at Wells Fargo Commercial Distribution Finance (CDF).

HISUN Motors: Embracing the UTV Market

It’s no surprise that UTV sales are booming in the United States. From being family friendly, easy to ride and designed for both work and play, statistics show that UTV sales will continue to increase over the next few years.

Forecast Calls for an Optimistic Snow Season

In the midst of stocking up on candy for trick-or-treaters, consider stocking your showroom for the winter so your customers can be prepared for what is predicted to be a positive 2020 season.

Tangible Ways to Bring In New Riders

To help dealers find a tangible solution to bring in new riders, Paige Bouma, vice president of recreational brands at Cycle Trader demystified the complexity of the subject in her presentation “Capturing the Millennial Market — It’s All in the Story You Are Telling.”