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Moto Anatomy: Learning to Slide

Leading the three-and-a-half-hour course was Johnny Lewis, the professional flat track and Supermoto racer and Moto Anatomy founder. Just like the name, Moto Anatomy connects the body and the motorcycle.

It’s Electric: EV Trends Favorably

It’s no surprise that the demand for green transportation has surged, given the state of natural resources and scientific evidence that electric over gas-powered vehicles can significantly reduce pollution.

Ziggy: Sparking Change in the Industry

With a diverse offering of e-mopeds, e-bikes, low speed vehicles, scooters and off-road vehicles, the company is answering the demand for electric mobility, by developing smarter, more convenient and more efficient vehicles.

Apparel Pro: Safety Labels

While required on the racetrack in the United States, CE ratings still influence buyers based on the advanced testing standards for apparel.

Navigating Inventory, Processes & The Customer Experience Post COVID-19

Following Colorado state protocols regarding the coronavirus and adapting their business plan to meet customer demand, G-Force Powersports never slowed down.

COVID-19 Can’t Stop Royal Enfield’s U.S. Momentum

Across the globe, COVID-19 has changed the way OEMs do business, from delayed manufacturing and shipping along with management working remotely. MPN spoke with Royal Enfield’s Marketing Lead, Breeann Poland to check in on how the company is managing during the pandemic.

Back on Track with AFT

MPN spoke with American Flat Track Chief Operating Officer, Gene Crouch to discuss what fans can expect for the remainder of the 2020 racing season.

Improving Database Marketing Strategies During COVID-19

In today’s technology-filled world, we are surrounded by data, which influences to how we make decisions in our day-to-day lives. When it comes to running our dealerships, our databases could hold the key to improved marketing strategies that could better the customer experience.

Destination Dealership: Otwell’s Extreme Motorsports

Retiring from the oil field and rebuilding their life on the gulf coast, owners Chuck and Ashley Otwell first opened the doors to Otwell’s Extreme Motorsports in 2017, moving to their current location in Pensacola, FL from Fort Walton Beach in 2018.

V-Twins to See Ripple in Market as a Result of COVID-19

With the first quarter results in from major OEMs, the impact of the coronavirus has created a rippling effect that will reflect well into the remainder of the year.

Daytona Bike Week & the Michelin Commander III

While I’d love to stay and gaze at the eye candy rolling down the street, my mission at Daytona Bike Week is different; I’m here for the tires.

PSXDigital Offering Free Online Courses During COVID-19

Along with deferred billing for closed dealerships and new marketing packages, PSXDigital is offering online courses for free; not just for their dealer partners, but everyone in the industry.