fbpx

Audi Comes to Terms on Ducati Purchase

Audi, a division of VW, has agreed to buy Italian motorcycle maker Ducati, according to reports. The Italian motorcycle manufacturer will be added to the German automaker's large portfolio of passenger cars, trucks and ultra-luxury vehicles.

Audi, a division of VW, has agreed to buy Italian motorcycle maker Ducati, according to reports. The Italian motorcycle manufacturer will be added to the German automaker’s large portfolio of passenger cars, trucks and ultra-luxury vehicles.

A 20-member supervisory board approved the purchase on Wednesday, Audi said in a statement. It did not disclose details of the deal, though sources told Reuters that Audi agreed to buy Ducati for about $1.13 billion.

With Audi’s purchase of Ducati, which has posted seven consecutive quarters of growth in North America and won several Superbike World Championships, it will finally be able to go head-to-head with rival BMW for superbike supremacy.

Reports said that Audi will complete the purchase of Ducati as quickly as possible once it has received approval by the regulators of these deals.

Ducati sold 42,000 motorcycles through 2011 and has a nine percent share in its segment. The product range includes cruisers, supermotos, adventure, naked and what it is mostly known for – superbikes. By comparison, Honda sold over 16 million motorcycles last year.

You May Also Like

Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix

Race Winning Brands (RWB) announced that Randy Mullinix has joined the Rekluse Motor Sports team as the brand’s product manager.

Mullinix comes to the Boise, Idaho-based Rekluse team with an impressive background in the powersports industry. Having gained experience during tenures spanning two decades at leading original equipment manufacturers (OEM) like KTM, Polaris, Sherco and Suzuki, Mullinix is well versed in the unique processes of product management for powersports.

Indian Motorcycle Announces Sponsorship of Handbuilt Motorcycle Show

Indian’s sponsorship includes the season’s first Owners Ride, Custom Bike Display and demo rides of the all-new Scout lineup.

Handbuilt Motorcycle Show 2024
Iron Pony Motorsports Acquires Honda/Suzuki/Can-Am of Jackson

The company expands its footprint in Ohio.

Iron Pony Motorsports
MAP Services Corp. Adds 13 New Brands to Portfolio of Clients

MAP Services leverages AI to enforce MAP policy and monitor compliance.

MAP Services
Turn 14 Powersports Names Matthew Sturdevant as Director of Brand Management

Sturdevant will oversee the company’s 12 brands.

Matt Sturdevant

Other Posts

Synchrony Partners With BRP to Provide Retail Financing Options in the U.S.

Synchrony to offer consumers flexible financing on powersports products.

Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study

The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.

Accepting the trophy from Pied Piper CEO Fran O’Hagan (center) were Joel Harmon, Polaris vice president, on-road sales and market development (left) and Aaron Jax, vice president, Indian Motorcycle (right).
FIN Provides Realtime Tracking to Police, Recovers 2023 Kawasaki Motorcycle

After sitting for several hours in what appeared to the be the interior of a residential property, the motorcycle started moving.

Kawasaki KLX 250R
Turn 14 Distribution Adds Giant Loop to the Line Card

Giant Loop’s product line includes a vast range of adventure motorcycle luggage solutions.

Giant Loop