ATV Safety Institute Unveils New Logo at Launch of ATV Safety Week

The ATV Safety Institute introduced a new logo to coincide with the launch of its annual ATV Safety Week that will run from June 1 through 10, at free ASI ATV RiderCourses across the nation.
“The new logo retains the Americana red and blue colors that are so familiar to our licensed instructors and students during the past four decades, but now it graphically depicts our focus as a safety organization, which is on the rider and the safe and proper use of an ATV,” said Erik Pritchard, president of the ATV Safety Institute. “The logo communicates some of our eight Golden Rules for safety, such as wearing the proper gear and riding the proper size vehicle, all of which participants will learn at our ATV Safety Week RiderCourses.”
Pritchard emphasized that ASI provides free training year-round to purchasers of a qualifying ATVs, but during the first week of June, training is open to everyone who owns an ATV. If you don’t own an ATV, some classes have loaners available.
The half-day, hands-on ASI RiderCourses are taught by licensed instructors and are available to adults, youth and families. Riders can find the closest training sites by going to ATVsafety.org and clicking on ATV Safety Week or by calling 800-887-2887.
Visitors to the website also should explore the free online E-Course. ASI encourages families to take the E-Course together.

Link: ASI

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.