ATV Safety Institute Urges Riders to be Safe this Memorial Day Weekend

The ATV Safety Institute and the nation’s major manufacturers and distributors urge ATV riders across the country to be safe and responsible during Memorial Day weekend, when many will head out to the trails.

“Following ASI’s Golden Rules of ATV Safety every time you go riding is the best way to prevent injuries,” said ASI Vice President Tom Yager. “Dealers, enthusiasts and media nationwide can also do their part to promote ATV safety by embedding ASI’s Golden Rules graphics on their websites and sharing them on social media to increase awareness of how to be safe on an ATV.”

To learn about the hands-on training available through ASI, visit the video section of ATVSafety.org and select the video titled, “ATV Safety Institute ATV RiderCourse.” The ATV RiderCourse is free for anyone who has purchased a new, qualifying ATV from an ASI member company. Most major ATV manufacturers also offer incentives in the form of cash or gift cards for completing the course.

ASI also recommends that ATV riders take the free, interactive E-Course at atvsafety.org as a valuable online primer for new riders or a refresher for experienced enthusiasts.

“The E-Course is a great way to learn or refresh yourself on ATV safety,” Yager said. “Three age-specific online courses are available: one for adults, another for teens, and one for children.”

All ATV riders should follow the warning labels on each vehicle and abide by ASI’s Eight Golden Rules of ATV Safety in order to minimize their risk of injury:

1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants, over-the-ankle boots, and gloves.

2. Never ride on paved roads except to cross, when done safely and permitted by law – another vehicle could hit you. ATVs are designed to be operated off-highway.

3. Never ride under the influence of alcohol or drugs.

4. Never carry a passenger on a single-rider ATV, and no more than one passenger on an ATV specifically designed for two people.

5. Ride an ATV that’s right for your age.

6. Supervise riders younger than 16; ATVs are not toys.

7. Ride only on designated trails and at a safe speed.

8. Take a hands-on ATV RiderCourse and the free online E-Course.

For more info: atvsafety.org.

LAND announced the appointment of Shane Seymour as executive vice president of sales. Seymour’s arrival signifies the company’s focus on growing sales and dealer partnerships nationally, as funding continues to push in-house production forward.

Over the last year, LAND has displayed significant agility and strength, exceeding production and profitability goals while attracting top-tier talent. Following the close of an oversubscribed Series A round, LAND ramped up manufacturing of its versatile e-Moto, The District, while continuing to innovate the design and development of its swappable electric CORE batteries. Seymour’s move to lead the sales efforts underscores the company’s steady and strategic trajectory of success and ability to set itself apart in a highly competitive market.