ARGO has gone where no other powersports brand has gone before to help its dealership network across North America. The new ARGO Digitalship online tool offers a contactless experience to find the right amphibious Xtreme Terrain Vehicle (XTV) or well-equipped ATV without stepping foot into a dealership. Customers are now able to view the 2021 model year lineup on their desktop, tablet or mobile device with a personal factory specialist leading the way step by step.
“The Digitalship was born quickly as the pandemic briefly shut down the majority of our dealerships across North America.” said Brad Darling, president and CEO at ARGO. “In June we introduced our online ARGO factory specialist which contributed to our 88.5% increase in retail sales that month. Now the Digitalship takes the dealer showroom into the customer’s living room to curate a personalized and convenient experience.”
The ARGO Digitalship is an advanced lead-gen tool for dealers using a custom audio- and video-enabled interface to help customers learn more about each series and its features. Once a customer exits the tool, the Digitalship emails the selected model with its details, MSRP pricing and local dealer contact information.
“Innovation is a must for the dealer model,” said Doug Mickschl, creative director at boatBurner, ARGO’s creative agency. “We continue to align our brave ideas to the brand’s know no boundaries promise to stand out in the predictable powersports category,” he added.
ARGO has expanded its North American dealer network to gain traction and build on the brand’s growing market share. ARGO is leveraging this digital experience and their popular short-film series to connect with a larger audience.