fbpx

ARGO Commits to Commercial Market

The launch of the Sasquatch and new regional sales manager appointments confirms its commitment.

ARGO recently announced its commitment to servicing the off-road commercial market in many big ways. In the years leading up to this announcement, ARGO has been in development of many exciting products that are to be built out of its North American factory. The launch of the all-new Sasquatch is a first of many new releases that are positioned to give the off-road commercial market what it’s been missing. In addition to new products, ARGO is continuing to develop its commercial-specific division incorporating industry veterans and improvements in its North American facilities.

In recent weeks, the ARGO community and industry enthusiasts have closely followed weekly “sightings” of the all-new North American built amphibious XTV, the ARGO Sasquatch XTX. Positioned as a true testament to ARGO’s commitment to the off-road commercial market. The Sasquatch enters the global market of premiere earth crawlers touting the latest in off-road technological advancements and interior comforts. With ARGO’s release of the sixth and final Sasquatch “sighting” earlier this week, the excitement continues to build as this allegorical wonder continues to take shape.

Digging in to further the established presence and manage the exponential growth within the off-road commercial segment, two new members have been brought on board to navigate the large-scale effort to maintain and develop ARGO’s stronghold of commercial accounts. These credible, passionate, and essential veterans are Joe Klosterman and Jim Mason. With a combined knowledge of over 60 years of off-road and industry-related experience in dealer development, customer retention, competitive insight and sales network rationalization, Klosterman’s and Mason’s appointment to western and eastern regional sales managers come at an opportune time to assist with the development and implementation of an all-new lineup of commercial vehicles. Excited by recent events that have transpired, President and CEO Brad Darling went on to say, “The commercial market has always been a constant in ARGO’s history, and in recent years, our world-class research and development team of engineers have made great strides showing augmented growth that caters to the commercial market. We are very proud to announce the release of the all-new Sasquatch along with growing our commercial sales team. I can assure you this is only the start to our continued journey with commercial products and services.”

With a strong appetite for increasing their existing market share within the off-road commercial market, ARGO continues to be a driving force and plans to expand its professional channel of commercial dealers and products, showing the world what it means to Know No Boundaries.

You May Also Like

2024 Beta EVO Factory Models

Updates have been made to refine the motorcycle while maintaining its racing pedigree.

2024 Beta EVO Factory Models

The EVO Factory models represent the racing EVOlution of Beta's trial bikes and, as usual, are being launched on the market in February, just before the start of the racing season.

For the 2024 models, some updates have been made to refine the motorcycle while maintaining its racing pedigree.

Honda Announces 2024 Talon 1000 Lineup

Including two- and four-seaters, seven different trim levels are offered.

2024 Honda Talon 1000R
2024-25 Kawasaki RIDGE and RIDGE XR Side-by-Sides

A groundbreaking vehicle with automotive inspirations.

Kawasaki RIDGE
All-New 2024 Husqvarna Vitpilen and Svartpilen Models

The latest generation of street motorcycles have been completely redesigned.

2024 Vitpilen 401, Svartpilen 401
Segway’s Latest E-Bike Innovations Transform Off-Road Adventure

Debuting at CES 2024, the global brand’s next-generation electric bike lineup is redefining exploration.

Segway Xafari e-bike

Other Posts

Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon
MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.

MIC, MSF, SVIA, ROHVA logos
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
LAND Accelerates Growth With New Executive Vice President of Sales 

Shane Seymour shifts gears from being national sales director at Zero Motorcycles to join LAND.

Shane Seymour