ARGO has announced the addition of Joel “Joey” Hallstrom as product manager for their vehicle division. Officing out of Thief River Falls, Minnesota, Hallstrom will be working with a multitude of groups from both the Canadian and U.S. operations on product development, channel strategies and promotions.
Anyone that has been around the powersports industry has encountered Hallstrom and experienced his passion for powersports firsthand. Finding his place early in life, Hallstrom’s impressive tenure at Arctic Cat had him wearing many hats, from race manager to product manager, business development manager and ending as an industry relations manager.
When asked what attracted him to ARGO, Hallstrom responded by saying, “I immediately saw a spark and positive energy in everyone. Seeing how far ARGO has come in the last few years and where they want to go, I couldn’t be more excited to be part of that. Plus, there is a whole group of hard-working people up in Ontario that I’m looking forward to collaborating with.”
ARGO CEO Brad Darling stated, “Joey’s experience in powersports, product management and international affairs make him the perfect fit for this position. After getting acquainted with the upcoming MY23 product, Joey will transition to the ‘what’s next?’ for ARGO.”
The MY23 ARGO product launch is currently slated to be released in late summer of 2022.
