ARGO announced new growth and expansion of its sales force. In efforts to help support the sustained growth this past fiscal year, ARGO has hired six additional DSMs for the North American market. Representing the Canadian provinces, ARGO welcomes: Jared Picard, Robert Berube and Josh Underhill. Tasked with the U.S. dealer network, ARGO welcomes Stacy Hadaway, Greg Soland and Josh Robinson. The newly added DSMs bring an abundance of industry knowledge and expertise that will be critical as ARGO navigates the unprecedented growth and expansion across North America.
After augmenting the product offering by adding the all-new ARGO Sherp series, growth and expansion of the dealer network has become the top priority among ARGO’s sales team. When asked about the need for additional DSM positions, Kevin Asselin, vice president of sales responded saying, “As a company experiencing new growth patterns, we had to diligently enhance our sales force by building it out with like-minded people equipped with experience and skills to capitalize on new business opportunities that align with our vision.”
With a strong focus on dealer recruitment, the newly added DSMs look to recruit qualified dealers throughout North America giving more consumers the opportunity to experience the expanded Argo product line.
With our model year 2022 product launch quickly approaching, industry demand remains very strong. The expanded sales team prepares for the whirlwind of dealer orders to satisfy the demand from consumers. With fresh and exciting new products being offered by ARGO, the year ahead looks promising as we continue to Know No Boundaries.