Aprilia USA has launched their e-commerce platform to further support the growing demand for online purchase possibilities. Following the success of several online pre-order campaigns, the customer journey has shown it is best served through additional web resources, benefitting not only the customer convenience, but also the ability for the dealer to welcome new customers and support their increased demand for OEM accessories, clothing and technical apparel.
“Globally, consumer demand to move online remains clear,” says Mario Di Maria, president and CEO, Piaggio Group Americas, “We continue to work on tools that support our dealer network and our end customer, and the launch of the Aprilia e-commerce is another big step in furthering our ability to bring the family of Aprilia, and Piaggio Group, closer together. Now, more than ever, it is important for us to provide resources that are in line with the business evolution, and we know this step will assist to increase brand satisfaction, dealer experience, and as a result customer loyalty.”
With a digital retail environment that customers could access from anywhere in the world, at any given time, Aprilia provides a resource to better serve the demands of customers, while putting them in direct contact with authorized Aprilia dealerships. Giving the dealer network the ability to adapt to individual requests in advance, quickly and with the benefit of limiting contact, provides a better experience for the end customer, minimizing delays and increasing safety measures.
With the E-commerce platform, interested shoppers can browse all current vehicles and model options, as well as accessory and apparel options, with the ability to have the order serviced by an authorized Aprilia dealership.
As an additional resource to the dealership network, and the prospective Aprilia owner, the Aprilia Online Store will help pre-qualify interested parties for special financing and promotions. This assists to support each dealership in facilitating individual customer needs and preferences, while managing allocation and restocking orders in a more timely and effective manner.