fbpx

Another Year, Another Sales Record for Ducati

ducati-buildingIn 2014 Ducati Motor Holding spa achieved a new sales record by delivering 45,100 bikes to customers, 2% more than in 2013, marking the fifth consecutive year of growth.

This increase also stemmed from the introduction of new products that, despite market uncertainty, made a clear contribution to what has been an outstanding result for Ducati. More specifically, with the introduction of the new Monster 1200 and Monster 821, Monster family sales rose by 31%, with 16,409 new bikes sold. The Superbike family, thanks to the widespread introduction of the 899 Panigale, which scored a +74% sales success with 5,806 bikes delivered to customers, enjoyed an overall growth of 12%, with a total of 9,788 bikes sold in 2014.

North American sales performance was in line with that of 2013, with Mexico experiencing 8% growth. The U.S. continues to be Ducati’s top market, with 8,804 units delivered to customers. Despite difficult market conditions, sales in South America increased considerably, especially in Brazil (+ 74%, 1,174 bikes sold); this was achieved thanks to considerable expansion of the dealership network in that country and the market introduction of the full model range with local CKD production.

In Europe sales slowed a little (-3% with 19,743 bikes), mostly due to challenging conditions on several markets. However, while sales in Italy fell short of those attained the previous year (-14% with 4,284 bikes), other European countries were almost stable, with the UK actually experiencing significant double-digit growth (+16% with 2,742 bikes).

Double-digit growth was also seen in Asia, where Ducati achieved an all-time sales record (+11% with 5,787 bikes). Performance was particularly strong in Thailand (+22% with 3,057 units) and China where sales volumes, with respect to 2013, almost doubled (+97%).

Ducati also succeeded in boosting sales in Australia (+13% with 2,132 bikes) and strengthening its performance in Japan (+1% with 2,558 units).

You May Also Like

Suzuki and H.E.P. Announce Next 2024 RM Army Boot Camp

The boot camp includes track time, pro rider interactions and unforgettable moments at this event for Suzuki motocross motorcycle owners.

suzuki-boot-camp

Suzuki Motor USA and H.E.P. Motorsports have announced the second 2024 RM Army Boot Camp. The next 2024 RM Army Boot Camp is happening at Club Moto in Livermore, California, on Wednesday, May 29th. 

Club Moto is a popular track with challenging elevation changes that has served Bay Area motocross riders since 1995. This RM Army Boot Camp will have the run of this incredible track for the afternoon and evening, so there will be plenty of riding opportunity during this exclusive track day for Suzuki riders.

Turn 14 Distribution Adds EVS Sports to the Line Card

The partnership between Turn 14 Distribution and EVS Sports will bring customers an expanded selection of powersports protection.

turn-14-evs-feature
Boundless Rider Launches Safe Rider Program

The Safe Rider Program utilizes AI-powered crash detection technology to provide real-time emergency response coordination.

Boundless Rider logo
Dainese Group Announces Atlanta Flagship Location

This new location in Atlanta is an experience with racing memorabilia and full lines of protective wear.

Dainese, D-Store Atlanta
Kawasaki Unveils New Interactive Build & Price Tool

This new interactive tool is available for Ridge and Ridge XR side-by-sides, offering customers to personalize vehicles in real-time.

kawasaki-build-price-tool-feature

Other Posts

The Exclusive Aprilia Pro Experience Is Back

Special guests include Aprilia Racing MotoGP riders Aleix Espargaró and Maverick Viñales as well as MotoGP Legend Max Biaggi.

aprilia-pro-experience
REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store
How Dealers Can Manage the Bloat From Growth

There are four things to add to your “beat the bloat checklist.” This advice applies if you run a department or own the dealership.

Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads

TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.

Trader Interactive logo