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Amit Chandarana Joins Transax as Strategic Advisor

With Chandarana’s expertise, Transax aims to enhance its seamless and flexible buying experience for dealerships and customers.

Transax, a connected commerce platform for non-auto industries, announced Amit Chandarana, a digital retail veteran, has joined its team as a strategic advisor. With Chandarana’s expertise in the field, this collaboration shows Transax’s commitment to providing dealers and their customers a seamless, flexible buying experience through connected commerce.

Transax was developed with dealerships at the forefront of their focus. Through connected commerce, Transax is designed to simplify every process on the dealership’s end and aid it in offering the same to its customers with an intuitive user experience that drives more conversions. In April, the strategic collaboration with Chandarana was formed to further this goal through his extensive experience.

As an expert in connected commerce, Chandarana is serving as a strategic advisor to the Transax team. With experience in diverse capacities and with a variety of well-known companies, his skill has played a vital role in bringing success to names such as Toyota, Roadster and several more.

From scaling the digital retail platform for auto, Roadster, to heading up OEM partnerships in the powersports space and building ecommerce and digital teams at Toyota, Chandarana is familiar with the wide range of challenges that dealerships face today. His hands-on exposure presents a great opportunity to non-auto dealers as he joins Transax, serving as a strategic advisor.

“I’ve been super impressed with the seamless tech that Josh and the Transax team have built,” said Chandarana. “I truly think it can help the non-auto industries modernize the experience for customers and associates.”

Transax provides dealers the ability to offer a seamless, flexible experience through a variety of connected commerce and digital retail tools. Extending the in-person experience online, the digital retail journey installs on an existing website. Through messaging solutions, quoting capabilities and integrations, dealerships can greatly simplify each step of the purchasing process and offer an experience to website visitors that drives more leads and allows sales to close more deals.

“We are excited to have Amit join the team,” said Kaitlyn Coxon, director of marketing and communications at Transax. “We believe his understanding of the markets and our products will have a positive influence and effect for both Transax and our dealer and OEM partners. His desire to provide users with an exceptional experience, while delivering products which deliver high value in an underserved market, aligns well with our company mission.”

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