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American International Motorcycle Expo Launches New Website and Logo

The new website and logo focus on the show’s theme of ‘Energy and Excitement.’ allows visitors to request a booth quote, communicate with sales reps, gather up-to-date information and more.


The American International Motorcycle Expo (AIMExpo) has launched a fully featured and robust new website at, which also reveals a newly designed event logo. The event will take place October 16-20 2013, at the Orange County Convention Center in Orlando, Fla.
The new AIMExpo website was crafted to address the needs of all industry constituents: exhibitors, dealers, media and consumer attendees.
“AIMExpo is about re-energizing the entire powersports marketplace, and the new website will be the primary source of news, information and connectivity for the world of motorcycling as all corners of the market make plans to attend the inaugural event,” said Larry Little, vice president and general manager of the Motorcycle Group. “The site offers a wealth of information and details, and will be continually refreshed as the event approaches.”
Companies interested in exhibiting at AIMExpo can download an Exhibit Space Application Contract, request a booth quote, or communicate with a sales representative by simply clicking the “Exhibit” button on the website homepage. Similarly, dealer attendees can pre-register for the event while media professionals can request a media credential for access to AIMExpo’s exclusive trade and media days. Closer to the show dates, consumers will be able to access the latest features, buy tickets online, and even compare local hotel rates.
“It is virtually unheard of for an event to offer this level of service, information, and connection a year out,” said Kerry Graeber, marketing director of the Motorcycle Group. “This is just one example of the value we have pledged to deliver to the industry, as well as to powersports enthusiasts. Starting a ‘conversation’ with our customers and giving them all the tools they need to plan their involvement is just one way AIMExpo surpasses other events.”
Additional features found on include comprehensive event information, a continually updated exhibitor listing, and the ability to sign up to receive event emails. New features and functionality are also in the works and will be added on an ongoing basis.
Coinciding with the introduction of the new site is a completely redesigned AIMExpo logo that more effectively captures the tenets of "Energy and Excitement" — the key elements of the event’s vision.
“It visually ties the activity of riding with the event in a succinct and powerful way, and serves as a foundational element of the new website,” added Graeber.
According to Little, the launch of the new site and logo are part of AIMExpo’s ongoing branding and marketing strategy.
“We announced AIMExpo with an interim site that allowed us to get the word out quickly, and the initial site served us well as a launch vehicle,” he said. “The overarching plan was to develop an extensive, fully integrated site that would deliver important show information and allow us to interact with the industry and consumers. With the event almost exactly one year out, the timing is right to move to the new platform while visually tying everything together with the new logo.”

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