The American International Motorcycle Expo (AIMExpo) has announced details for the 2015 Powersports Business Institute @ AIMExpo, sponsored by CDK Global Recreation (CDK) and National Powersport Auctions (NPA). AIMExpo’s comprehensive, dealer-focused educational program returns for its third year, boasting an enhanced curriculum tailored specifically for dealers. [email protected] is produced in partnership with EPG Media, publishers of Powersports Business.

For 2015 [email protected] expands to 42 seminar sessions among five tracks, targeting enhanced dealership profitability and operations. The curriculum focuses on improving all facets of the powersports retail business model in five key areas: Sales & Marketing sponsored by Fisher Investments; Leadership Plus sponsored by ARI Network Services; Service & Operations; Powering Profits sponsored by McGraw Powersports; and the newly added track geared toward AIMExpo’s growing V-Twin dealer audience, theBrick & Mortar Success Guide.

The 2015 program can be found here.

“A guiding principle of AIMExpo from the beginning was that the platform must serve the industry while also adding value to the industry. The primary objective of the [email protected] program is to do exactly that by providing dealers with insights into the latest market trends, and actionable steps to improve the core aspects of their business,” said AIMExpo’s Marketing Manager, Kevin Nixon. “[email protected] launched as a vital component of the inaugural show in 2013, and by combining feedback from the industry and past PSBI attendees we’ve fine-tuned and grown the curriculum. Knowledge is power, and the more critical thinking we can provide the powersports dealer base, the stronger our entire industry becomes.”

The 2015 [email protected] sessions will be held during the event’s trade days on Thursday, October 15, and Friday, October 16. The roster of speakers scheduled for this year, which includes both individuals new to AIMExpo as well as returning seminar leaders, will feature knowledgeable and well-respected voices from both inside and outside the industry.

“With the addition of the fifth track designed for independent retailers, especially V-Twin independents, we’re confident that dealers will agree we have taken a significant step forward in building this year’s lineup,” said Powersports Business editor in chief Dave McMahon. “Our industry continues to shine thanks to dealers, both franchised and independent, who have endured over the past few years in a slowly growing economy. Dealers will walk away from [email protected] seminars with usable information that will have an immediate impact on their ability to make their business a more effective and profitable enterprise.”

[email protected] is an entirely free program created for dealers attending AIMExpo. Likewise, registration for a trade credential to attend AIMExpo is also free for qualified powersports dealers (click here to register).

CDK Global Recreation, which provides technology solutions for every facet of dealership operations, returns as a premier sponsor of the [email protected].

“CDK Global Recreation is proud to support the 2015 Powersports Business Institute @ AIMExpo,” said Zac Stringam, Marketing Manager/Recreation for CDK Global. “CDK Recreation is committed to helping our Lightspeed powersports dealers achieve their goals through the adoption of best practices and continued learning for all dealership employees. Through our Lightspeed eLearning courses and dealership best practices, we strive to help our dealers succeed and grow their businesses.”

National Powersport Auctions, the industry’s leading provider of remarketing and auction services, makes its debut as a premier sponsor of the 2015 [email protected].

“NPA has been attending and participating in the Powersports Business Institute @ AIMExpo since its inception,” said NPA marketing director Ryan Keefe. “We’ve always admired the exceptional lineup of speakers PSB assembles and the proven real world applications dealers take away from the classroom sessions. We’re thrilled to announce our support of the [email protected] this year, and look forward to sharing our pre-owned secrets and trends with dealers in Orlando this October.”

The [email protected] curriculum and schedule provides maximum flexibility for dealers. Five different tracks allow attendees to receive education across a variety of topics while also ensuring they have the time to experience the exhibitors and features on the show floor as well as at AIMExpo Outdoors!

[email protected] track sponsorships are still available. Contact Allison Gruhn, [email protected] or 763-383-4467 for more information.

For more information: AIMExpoUSA.com.