American Honda Motor Co., REVER Join Forces in Support of Pediatric Brain Tumor Foundation

American Honda and REVER, the world’s largest motorcycle ride-planning, tracking and sharing app, have challenged riders of all motorcycle brands to collectively track 250,000 miles with the app prior to Oct. 20, 2019. If participants reach that goal, American Honda will donate $10,000 to the Pediatric Brain Tumor Foundation’s Los Angeles Ride For Kids charity event, taking place on Oct. 20, at American Honda Motor Co.’s headquarters in Torrance, CA.

Current REVER users will go directly to the Honda LA Ride for Kids Challenge, click “Join” and start tracking every ride to help the kids. Individuals not currently signed up for REVER can CLICK HERE, where they will be taken to the appropriate app store to download the REVER app for FREE, and then redirected to the Challenge page where they can join, start tracking and saving rides to benefit the kids.

The LA Ride for Kids event takes place the morning of Oct. 20, at American Honda Motor Co., Inc. in Torrance, CA. Riders, kids and families will gather for a fun motorcycle ride, check out some cool motorcycles, enjoy lunch, and have a chance to win raffle prizes. To attend the LA Ride for Kids ride or to donate, CLICK HERE.

“Ride for Kids is all about channeling what we love to do (riding motorcycles) into a good cause,” said Chuck Boderman, American Honda vice president, powersports division. “REVER’s App-based challenge will help increase awareness of the ride and get riders out on two wheels. This Challenge will also help riders discover the joy of supporting kids in need through our daily riding adventures.”

“We are so excited about this new partnership with Honda and REVER, which will not only get more people out on their motorcycles, but also raise awareness and funds for kids with brain cancer,” said Kelly Dooley, director of the Pediatric Brain Tumor Foundation’s Ride for Kids program. “Thank you to everyone who participates—every mile counts in our pursuit of a cure!”

“We can’t think of a better reason to track a ride in REVER than helping kids with cancer,” said Justin Bradshaw, REVER co-founder and president. “Honda and RFK have done an incredible job over the years and we are honored to be joining them to help spread the word of such a great cause.”

Challenge Details

The Honda LA Ride for Kids Challenge is based on miles tracked in your REVER app between 12 a.m. M.S.T Sept. 20, to 11:59 p.m. M.S.T Oct. 20, 2019. Rides imported from another source or rides that have been planned but not recorded, do not count. This challenge is free to join for any member of REVER with no purchase necessary. Riders may join the Challenge at any point between the start and end dates, but only rides after you have joined will be counted. Rides marked private will not count.

Link: Honda, REVER

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.