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American Flat Track, Dainese Sign Enhanced Partnership Deal

Dainese is offering a racing support program for riders who are in need of updated leathers and protection. This program will be a key element in AFT’s continued quest to create safer conditions for its riders.

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American Flat Track and Dainese USA Inc.announced a renewed and amplified partnership. The multi-year agreement designates Dainese as the Official Safety Partner of American Flat Track – a title Dainese is embracing with the implementation of an exciting rider discount program.

For 2019, Dainese is offering a racing support program for riders who are in need of updated leathers and protection. This program will be a key element in AFT’s continued quest to create safer conditions for its riders.

“Dainese has been a market-leader for over 45 years and has outfitted some of the most famous names in motorcycling, from Agostini, Roberts and Sheene, to Valentino Rossi,” said Michael Lock, CEO of American Flat Track. “As AFT continues to grow, we are delighted to be partnering with this famous brand in order to bring the best technology and safety equipment to America’s Original Extreme Sport.”

Over the last two seasons, Dainese has been worn by some of the top riders, including the Indian Wrecking Crew.  The collaboration between the riders and Dainese has provided valuable information for the continued development of Dainese product to specifically support the needs of flat track racers.

“Not only have we have seen American Flat Track racing grow as a series, but the competition is getting more intense every year, which requires even more safety,” said Roberto Sadowsky, executive vice president of Dainese USA Inc. “Enabling human potential is the mission of our company. We have always been at the forefront of innovation and we will continue to do the same for the sport of Flat Track.”

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American Flat Track will kick off the 2019 season during Daytona’s Bike Week festivities on Thursday, March 14 with the DAYTONA TT, under the lights of the iconic Daytona International Speedway.

Link: American Flat Track, Dainese USA Inc.

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