JMPR Public Relations, Inc. has announced that it has been named agency of record for AMA Pro Flat Track.

JMPR will work with AMA Pro Flat Track’s internal marketing and communications team to develop and implement targeted media outreach campaigns to promote the racing series to non-endemic audiences at the local, regional and national levels, and generate awareness for the 2015 and 2016 championship.

Headquartered in Daytona Beach, Florida, AMA Pro Flat Track chose to retain JMPR based on the agency’s decades of experience in expanding brands into new markets beyond their core audiences, as well as its expertise in working with business, consumer, lifestyle and motorcycle enthusiast media.

“Flat Track racing is unlike any other sport in existence,” said JMPR President, Joseph Molina. “It’s a uniquely American extreme sport with a storied history dating back nearly a century, and has launched the careers of many of the world’s most successful motorcycle racers. We’re looking forward to helping breathe new life into this coveted sport and bringing AMA Pro Flat Track back to the forefront of popular culture.”

“AMA Pro Flat Track is the most exciting form of racing in the U.S., and it’s time for us to tell our story to the world,” said Michael Gentry, AMA Pro Racing Chief Operating Officer. “With JMPR’s expertise and guidance, we will continue to broaden the exposure of the series by bringing the unparalleled excitement of the sport to a whole new generation of fans.”