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Alpinestars Launches ‘Process Makes Perfect: Racing’ Short Film and Mini-Site

To showcase Alpinestars’ track-developed technical racing product, a new mini-site and short film have been created.

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To showcase Alpinestars’ track-developed technical racing product, a new mini-site and short film have been created.

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As the third installment in the Process Makes Perfect series, the short offers a glimpse into the athlete interaction that takes place at the racetrack and forms an integral part of Alpinestars’ product development.

The film features commentary by Alpinestars’ athletes and MotoGP contenders Dani Pedrosa and Ben Spies, explaining their role in the development of Alpinestars product. To frame the new film, Alpinestars has launched the Process Makes Perfect: Racing mini-site.

In addition to the film, the new site features a comprehensive look at some of the features and products that make Alpinestars’ racing protection and apparel the choice of champions.
 
Process Makes Perfect: Racing video and website: http://www.alpinestars.com/racing
 
To view the past two Process Makes Perfect films, visit the Tech Touring page: http://www.alpinestars.com/techtouring

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