Women’s Motorcycle Tours welcomes Cycle Gear as a sponsor of the Suffragists Centennial Motorcycle Ride (SCMR2021). Cycle Gear will provide digital marketing support to promote the SCMR2021 to its large customer base throughout the USA. Cycle Gear employees throughout the country, in both retail and non-retail roles, are invited to participate in the nationwide event.
“I am thrilled that Cycle Gear is joining us in supporting our lady riders,” said event producer Alisa Clickenger. “Since 1974 Cycle Gear has been providing accessories, gear and parts for riders of all makes and models of motorcycles. They’re the perfect partner for our multi-brand, inclusive event.”
The Cycle Gear brand will be leveraging its unique and vast reach to help Women’s Motorcycle Tours gain exposure, awareness, and interest in the nationwide, month-long event happening in August. Cycle Gear will actively promote the Centennial Ride through several media, including information distribution to current email subscribers and digital P.O.S. displays on their e-commerce storefronts. Reciprocally, Centennial Ride registrants are encouraged to stop at Cycle Gear locations along the route to outfit themselves with any part, gear, or accessories needed to make their cross-country ride more comfortable. Some Cycle Gear locations even offer installation and tire change services in-house to quickly get riders back on the road.
Cycle Gear is part of the Comoto Family of Brands, America’s largest and fastest growing omni-channel platform in the powersports aftermarket-products industry. Dedicated to advancing the experience of moto enthusiasts and sharing the joy of life on two wheels with as many people as possible, Comoto is encouraging all of its team members to participate in, celebrate, and support this inspiring event. Comoto team members can solidify their relationships with current and future customers by promoting the event, participating in the ride, and joining in the grand finale celebration at the Women’s Motorcycle Conference in Arlington, VA on Aug. 19-22, 2021.
“We’re committed to breaking the stereotypes and misconceptions about the riding community,” said Ken Murphy, Comoto CEO. “One of our Core Values is Share the Road. It’s not just about treating people with respect; it’s a commitment to actively work to create an equitable and inclusive environment for riders and aspiring riders of all walks of life. Supporting the Suffragists Centennial Motorcycle Ride is an excellent opportunity to shine a spotlight on women who ride and hopefully encourage more women and girls to follow in their steps.”
Cycle Gear, by design, is inclusive of all riders. The brand appeals to a traditional audience as well as ever-evolving and newly emerging groups like younger riders, women, minorities, and less affluent demographics. Cycle Gear’s constant efforts to provide valuable products and services to riders of all backgrounds closely align with the Centennial Ride’s guiding principles of unity, community and the freedom of the road.
“With 151 stores in 38 states, and with their terrific customer service, they’re the perfect partner for our expansive and historic cross-country event,” said Clickenger.