fbpx

Akrapovič Names 1st 2-Wheel Brand Ambassador

Akrapovič announced that Colin Edwards has been made its inaugural two-wheel brand ambassador, and that he will continue the story and relationship that has seen him become an important part of the company’s history.

Akrapovič announced that its first-ever world champion, Colin Edwards, has been made its inaugural two-wheel brand ambassador, and that he will continue the story and relationship that has seen him become an important part of the company’s history.

This honor has been bestowed on Edwards in recognition of the American’s achievement in winning the WorldSBK Championship in 2000 on his Akrapovič-equipped Honda and becoming the first person to claim a world title for the Slovenian company. Edwards repeated his championship success in 2002, and his initial triumph led the way to Akrapovič now having over 100 world champions in many disciplines.

Edwards is the first motorcycle racer to be honored as an Akrapovič brand ambassador, and his involvement is extremely meaningful for the company’s #TrustedByChampions ethos because not only did he use Akrapovič exhausts in his WorldSBK championship seasons, but he also raced for different manufacturers in MotoGP – most of which used Akrapovič exhaust systems – along with twice winning the prestigious Suzuka eight hours on an Akrapovič-equipped Honda.

Edwards continued to race with Akrapovič until he retired from the pinnacle of the sport in 2014. His input, involvement, and knowledge of Akrapovič on different machinery in varying disciplines is second to none, and his constant involvement and success with the brand further cements the bond between Edwards and Akrapovič.

Akrapovič looks forward to Edwards and the #TrustedByChampions ethos communicating the advantages of the company’s products in 2019, including aspects of performance, weight, durability, innovations and much more, all of which the American has experienced in his career, and so he knows better than most the benefits that can be reaped in #racing with an Akrapovič exhaust.

His involvement in his own motorcycle school, the Texas Tornado Boot Camp, as well as many other TV, personal, and sports appearances throughout the race season, places him in a perfect position to convey the benefits of Akrapovič to a wider audience.

More of what Edwards will be doing as an Akrapovič brand ambassador will be announced in the new year, but so far he has visited Akrapovič HQ in Ivančna Gorica and the production facilities in Črnomelj. His first official appearance as an Akrapovič brand ambassador was as a surprise guest at the Akrapovič New Year’s get-together for all the employees of the company. During this latest visit to Akrapovič in his new role, Edwards was honored by the company because it named one of its conference rooms after him. He unveiled a special commemorative plaque with Igor Akrapovič in honor of his achievements while using Akrapovič exhausts throughout his career and becoming the company’s first-ever world champion.

Link: Akrapovič

You May Also Like

SX Global Appoints Leading Global Sponsorship Agencies to Support Expansion in 2023 and Beyond

Leading global agencies bolster World Supercross (WSX) international sponsorship expansion.

World Supercross Championship logo

The Australian-run FIM World Supercross Championship has bolstered its search for global sponsors with the appointment of top international agencies Dentsu Sports Europe/Asia and TGI Sport to represent it.

The series will expand to six rounds across Europe, North America, Asia and Australia starting mid-2023.

The 2023 Liqui Moly Beta Racing Team

The team returns six riders from the 2022 team and welcomes one newcomer.

Liqui Moly Beta racing team
Red Bull KTM Factory Racing Team Set to Defend AFT Singles Championship in 2023

Reigning champion Kody Kopp will be joined by teammate Max Whale one again.

Kody Kopp, Max Whale
Jett Lawrence Wins 250 West AMA Supercross Opener at Anaheim 1

Chase Sexton took third place in the 450 main.

Jett Lawrence
zMAX Dragway and Chicagoland Speedway Set to Host First-Ever SuperMotocross World Championship Playoff Rounds

The 31-event series will conclude at the Los Angeles Memorial Coliseum on Oct. 14.

SuperMotocross

Other Posts

Vance & Hines Reveals First-To-Market Exhaust for Honda Rebel Tourer

With the new Vance & Hines Hi-Output Slip-on exhaust, riders can take the look and sound of the Honda Rebel 1100T to the next level. 

2023 Motorcycle Trends Part 1: New Bikes and Redesigned Classics

Plus some predictions about which models manufacturers will be developing more of.

2023, new year, road
Honda Announces Diverse Range of Returning Motorcycle Models

Eight 2023 models, including sport, standard, adventure, dual sport and cruiser categories, are represented.

Answer Racing Announces Partnership with BarX Suzuki 250 Team for 2023 Season

Team jerseys and pants will be from the company’s Elite product line, and each race will feature a different color scheme.

Suzuki BarX, Answer Racing