Akrapovič announced that its first-ever world champion, Colin Edwards, has been made its inaugural two-wheel brand ambassador, and that he will continue the story and relationship that has seen him become an important part of the company’s history.
This honor has been bestowed on Edwards in recognition of the American’s achievement in winning the WorldSBK Championship in 2000 on his Akrapovič-equipped Honda and becoming the first person to claim a world title for the Slovenian company. Edwards repeated his championship success in 2002, and his initial triumph led the way to Akrapovič now having over 100 world champions in many disciplines.
Edwards is the first motorcycle racer to be honored as an Akrapovič brand ambassador, and his involvement is extremely meaningful for the company’s #TrustedByChampions ethos because not only did he use Akrapovič exhausts in his WorldSBK championship seasons, but he also raced for different manufacturers in MotoGP – most of which used Akrapovič exhaust systems – along with twice winning the prestigious Suzuka eight hours on an Akrapovič-equipped Honda.
Edwards continued to race with Akrapovič until he retired from the pinnacle of the sport in 2014. His input, involvement, and knowledge of Akrapovič on different machinery in varying disciplines is second to none, and his constant involvement and success with the brand further cements the bond between Edwards and Akrapovič.
Akrapovič looks forward to Edwards and the #TrustedByChampions ethos communicating the advantages of the company’s products in 2019, including aspects of performance, weight, durability, innovations and much more, all of which the American has experienced in his career, and so he knows better than most the benefits that can be reaped in #racing with an Akrapovič exhaust.
His involvement in his own motorcycle school, the Texas Tornado Boot Camp, as well as many other TV, personal, and sports appearances throughout the race season, places him in a perfect position to convey the benefits of Akrapovič to a wider audience.
More of what Edwards will be doing as an Akrapovič brand ambassador will be announced in the new year, but so far he has visited Akrapovič HQ in Ivančna Gorica and the production facilities in Črnomelj. His first official appearance as an Akrapovič brand ambassador was as a surprise guest at the Akrapovič New Year’s get-together for all the employees of the company. During this latest visit to Akrapovič in his new role, Edwards was honored by the company because it named one of its conference rooms after him. He unveiled a special commemorative plaque with Igor Akrapovič in honor of his achievements while using Akrapovič exhausts throughout his career and becoming the company’s first-ever world champion.
Link: Akrapovič
