AGVSPORT America LLC has purchased the rights for the AGVSPORT brand in the United States from AGV Sports Group, Inc. AGVSPORT America, LLC is a newly formed company with headquarters in the Dallas, Texas area. AGVSPORT America has assembled a team of industry professionals and enthusiasts focusing on growth of the brand in the U.S., according to the company.
AGVSPORT America is refining the current product line-up and adding additional product, which the company says will be introduced in early 2018. The AGVSPORT brand has re-entered the racing market, announcing special pricing for their custom suits.
AGVSPORT has been the official leathers of the California Superbike School leathers for more than 25 years. AGV Sports Group Inc. will maintain control of marketing the product through rest of the world.
Motonation (the previous USA distributor of the AGVSPORT brand in the US) will continue to distribute their remaining AGVSPORT product through existing channels into 2018. AGVSPORT America and Motonation management are working on a transition strategy that will benefit the AGVSPORT brand customers while allowing Motonation’s transition into future endeavors.