AGS Automotive Solutions Acquires Motive Products

3 Rivers Capital portfolio company AGS Automotive Solutions acquired Motive Products on Aug. 31, as announced by Rob Carskadden, managing partner, 3 Rivers Capital, and Logan Pitts, CEO of AGS.

Based in California, Motive Products is a nationally recognized manufacturer-distributor of quality auto and motorcycle tools and equipment, including the popular Power Bleeder, used by professional racers and everyday drivers alike as a simple and effective system for bleeding brakes.

“The acquisition of Motive Products is the first of several acquisitions AGS plans to complete by the end of 2022. This is part of our aggressive strategy to acquire businesses where we can leverage AGS’ product and operational strengths, increase the amount and speed of new product offerings around our core product categories, expand our e-commerce businesses and grow into new market channels. We are extremely proud to have Motive a significant new member of the AGS family of proven automotive brands,” said Pitts.

“Motive Products is honored to be a part of the vision AGS and 3RC have for their future. AGS will be able to elevate the Motive Brand while complimenting their current offerings,” said Eric Leicher, co-owner of Motive Products.

“As one of the first customers of Motive Products back in 1998 and one of the owners since 2008, I’m looking forward to watching the combined forces of AGS and Motive Products dominate the automotive braking component and tool market,” said Marco Romani, co-owner of Motive Products.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.