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WomenRidersNow Founder Receives Prestigious Bessie Stringfield Award from AMA

Longtime motorcycle journalist and spokesperson Genevieve Schmitt was awarded with the prestigious Bessie Stringfield Award from the AMA at the AIMExpo before a room of powersports industry professionals and media representatives.

Women in Powersports Continues to Grow

It is important for dealers to put some time and thought into servicing this growing cohort of customers.

Dainese, women, woman, motorcyclist, rider
Dates and Theme for 5th Women’s Motorcycle Conference Online

The virtual conference is scheduled for March 4-5, 2022.

Women's Motorcycle Conference Online
Motorcycle Industry Leader Joins Women Riders Now as Director of Rider Outreach

Women Riders Now appointed longtime moto enthusiast, Motorcycle Safety Foundation RiderCoach and American Motorcyclist Association leader, Maggie McNally, as director of rider outreach.

Women Riders Now Names Media Industry Veteran as Senior Advisor for Strategic Partnerships

Andrew Capone will bring his extensive experience in motorcycling, media, and business strategy to consult the team at Women Riders Now (WRN) as the company expands its efforts to bring industry companies closer to the female riders they seek to reach.

Women Riders Now Completes Leadership Board with 2 Key Influencers

Two prominent women in the motorcycling industry, Kirsten Midura and Moira Zinn, have been appointed to round out the Women Riders Now (WRN) Leadership Board.

Women Riders Now Expands Leadership Board with 3 Key Influencers

Three powerful and prominent women in the motorcycling industry, Porsche Taylor, Alisa Clickenger and Robyn Kocienski, are the newly appointed members of the Women Riders Now Leadership Board.

Female Leaders Gather for Revved-Up Women Panel Discussion

Representatives from BMW, Polaris, Harley-Davidson, American Iron Magazine, and Women Riders Now gather to discuss what’s working and what’s not with women and motorcycling at Revved-Up Women Expo.

Selling to Women

More women than ever are learning to ride and purchasing motorcycles. We’re the fastest growing segment of the marketplace, and we’re tooling down the road in record numbers.

Powersports Webinar – 2014 Riding Season Sales Strategies

An upcoming Dominion Powersports Solutions Pulse webinar will outline how to drive more in-store traffic and better attract a growing consumer base. The webinar will be held Wednesday, April 30 at 11 a.m. PST/2 p.m. EST. Registration is free.

More Women Buying Motorcycles

More women than ever before are choosing motorcycling as their way to unwind and de-stress from their busy lives. According to the Motorcycle Industry Council, female motorcycle owners rose to 12.5 percent up from 10.5 percent in 2009.

Keith Ball of Bikernet Acquires Trike Riders Now Website

Keith R. Ball, editor and owner of Bikernet.com, has acquired TrikeRidersNow.com, an online magazine covering the three-wheeled industry.

The Women’s Evolution

Attract And Retain Today’s Booming Female Ridership