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ROXOR Donates to AdventureVet to Assist with Combat Wounded Veterans

Mahindra Automotive North America has donated three ROXOR off-road vehicles to AdventureVet to help combat wounded veterans with outdoor therapy and training.

ROXOR Unveils ROXOR DELIVERS Program

The new ROXOR DELIVERS service helps make the buying process easier at a time when many of their dealers are limited due to COVID-19.

HardCabs Full Cab Kits Available for ROXOR2 and ROXOR4

HardCabs released two full cab kits that are now available for the ROXOR2 and ROXOR4 vehicles.

ROXOR Poised for New Model Year 2020

As it enters its third model year, the company is launching new model changes to the ROXOR that will appeal to the diverse customer base the brand has attracted.

ROXOR High-Performance HVAC System Keeps Riders Cool

Packaged under hood and with integrated controls below the dash panel, this system will keep you in comfort long after your friends have thrown in the towel.

ROXOR: Customize With Over 350 Colors, Custom Graphics Wraps

A ROXOR can be customized to fit any style and personality with over 350 paint options.

HardCabs Announce Full Cab System for ROXOR2

HardCabs has announced the release of a complete Hard Cab System for the ROXOR 2.

Mahindra ROXOR Launches Sweepstakes During Basketball Madness

Mahindra Automotive North America will be part of the college basketball tournament madness with the ROXOR Top Five Sweepstakes.

Mahindra Finance USA to Become Primary Wholesale and Retail Financing Provider to Mahindra ROXOR Dealers

Mahindra is launching several programs to encourage dealers and retail customers to choose Mahindra Finance – giving both seamless access to industry-leading products and services.

ROXOR Adds Distributor for Latin America

Representing multiple premium brands in the region as well as having extensive experience in powersports vehicles, Global X-Sports is perfectly aligned to represent Mahindra’s new ROXOR products.

ROXOR to Unveil New Accessories at SEMA

At the 2018 SEMA Show in Las Vegas, ROXOR by Mahindra Automotive North America will debut its accessory line for their all-new off-road vehicle.

ROXOR by Mahindra to Make SEMA Debut

SEMA Show will see the announcement of the new 2019 models while highlighting the full customizability of ROXOR.

ROXOR Unveils New Vehicle, OEM Accessories at AIMExpo

The all-new ROXOR is a turbo diesel powered vehicle created for both utility and adventure, and Mahindra’s unique approach to building the vehicles allows owners to create their own vehicle based on their specific needs and tastes.

ROXOR Draws Media, Dealers For First Test of New UTV

While the dealers were holed up in a local hotel banquet room going over the value proposition along with the features and benefits of the new vehicle, about a dozen automotive and moto media were staked out at the Knibbe Ranch outside of town for a first spin and introduction to the machines.

ROXOR UTV press show
Mahindra Launches Category Shifting ROXOR UTV at Detroit Plant

Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side-by-Side category, ROXOR featues a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.

Pit Pass: ROXOR Unveiled in Detroit

Mahindra’s ROXOR was recently unveiled to the North American market at the company’s Auburn Hills, Michigan, manufacturing facility on March 2. ROXOR’s design is a derivative of Mahindra’s licensed Willys vehicle, which has been built and sold in India since 1947, called the Thar.