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NTK Named Entitlement Sponsor of NHRA NTK Carolina Nationals

NTK’s sponsorship comes on the heels of NGK Spark Plugs having sponsored the NHRA Four-Wide Nationals at zMAX Dragway for two years.

All Kids Bike and Yamaha Give LAUSD Kindergarteners Opportunity to Learn Bike Riding in PE Class

Celebrity athletes delivered a bike program to 74th Street Elementary School ahead of SuperMotocross Championship Weekend at Los Angeles Coliseum.

Yamaha OAI, All Kids Bike
Can-Am Announces the 2024 Maverick R

Designed from the rider down, Can-Am’s new Maverick R touts four different models, a 240-horsepower engine, Dual Clutch Transmission (DCT), unrivaled suspension travel, and a suite of enhanced technology.

Niterra North America Inc. Breaks Ground, Expanding West Virginia Campus

Investment in the campus allows the creation of additional jobs.

Niterra headquarters, West Virginia
Zapp Celebrates Successful Listing on the Nasdaq Stock Market

Zapp’s ordinary shares and warrants commenced trading today on the Nasdaq under the symbols “ZAPP” and “ZAPPW.”

Zapp i300
Yamaha Announces bLU cRU ATV and SxS Race Support for 2023 Season

RMAX 1000 kicks off racing with the King of the Hammers’ Pro Stock N/A UTV class victory.

brycen neal yfz450r
NGK Spark Plugs to Change Company Name

The name change, effective April 1, 2023, is reflective of its future portfolio of products and services.

NGK Spark Plugs logo
NGK Spark Plugs Announces Leadership Team Promotions

The positions include director of culture, communication and people as well as director of corporate strategy, planning and administration.

Franchelle Thomas, Paul Abbott
Inaugural National Ride for Kids Day Raises $1.3 Million

Twenty-four communities across the nation came together virtually and in-person on Sept. 12, 2021

Ride for Kids
Triumph Teases Middleweight Sport Touring Prototype

Triumph has leaked some testing photos of the final prototype of a new Tiger that is set to bring triple engine performance to the middleweight adventure sport category. The bike is being billed as the Tiger Sport 660 and is in the prototype phase. Check out the photos and teaser video and let us know

Triumph Beeline Navigation System

Designed to give Triumph riders all the benefits of this incredibly easy to use and elegant navigation system, with a minimal, stylish, and robust alloy design.

S&S Cycle and Royal Enfield Partner in 2021

Royal Enfield announced its continued technical partnership with S&S Cycle into 2021, collaborating on projects including the BUILD TRAIN RACE road racing and flat track programs.

Yamaha Reveals 2020 XSR700 and XSR900 Sport Heritage Motorcycles

The company announced the completion of the 2020 model lineup with the introduction of the popular XSR700 twin and XSR900 triple, which join the powerful VMAX cruiser, Bolt and Bolt R-Spec urban performance bobbers and entry-level V Star 250 models that were introduced in September.

Harley-Davidson Releases New Cutting-Edge Helmets With Unique Style

This spring, Harley-Davidson has partnered with industry-leading helmet manufacturers to create a lineup of new cutting-edge helmets that utilize the latest in technology and look as good as they function.

California Motorcyclist Wins Yamaha Super Ténéré in AMA Membership Sweepstakes 

When Bob J. Loguidice of Ramona, Calif., renewed his American Motorcyclist Association membership last February, it earned him the status of AMA Life Member and qualified him for the 2014 American Motorcyclist Association membership sweepstakes. By doing that, Loguidice won the sweepstakes prize, a 2014 Yamaha Super Ténéré motorcycle, courtesy of Yamaha Motor Corp. U.S.A.