2024 PWC Updates
Find out what’s the latest with the new personal watercraft lines.
FIM World Supercross Championship Asian Round to Be in Singapore
National Stadium, Singapore, to erupt as WSX makes its Asian region debut.
SX Global Appoints Leading Global Sponsorship Agencies to Support Expansion in 2023 and Beyond
Leading global agencies bolster World Supercross (WSX) international sponsorship expansion.
Dealing with Multi-Generational Dealership Employees
Understanding generational gaps and differences is part of working on the business. How are you dealing with it?
AIMExpo Panel: Powersports Industry Pain Points
The opening panel discussion at AIMExpo covered a plethora of issues for dealers.
E-Z-GO Partners with Rollick to Build Deeper Connection with Consumers
It becomes the first recreational vehicle manufacturer to integrate Rollick’s digital retailing solution on its websites.
What Digital Retailing Actually Means
Powersports dealers can’t sell online — but they can exchange valuable information to drive customer to the sale.
Riders Share: The Benefits of Motorcycle Rentals
“As a broke millennial, I couldn’t afford to buy a replacement, so I tried to rent instead. That is when it became obvious that there was an opportunity.”
Motorcycle Industry Leader Joins Women Riders Now as Director of Rider Outreach
Women Riders Now appointed longtime moto enthusiast, Motorcycle Safety Foundation RiderCoach and American Motorcyclist Association leader, Maggie McNally, as director of rider outreach.
Picture Perfect: Driving Leads with High-Quality Content
Statistically, powersports buyers spend hours researching a vehicle online before they ever step foot into a dealership. According to a study performed by Cox Automotive, 90% of individuals surveyed considered photos to be extremely important in the decision-making process of purchasing a vehicle. Expectations are high among online shoppers, with a desire to see much
Woman Veteran-Owned SportBike Chic Launches Motorcycle Apparel Line for Female Riders
The newest motorcycle apparel line designed specifically for the needs of women, SportBike Chic was launched in 2016 by U.S. Marine veteran and motorcycle enthusiast, LaShundra Rucker, to fill the gap in motorcycle apparel for female riders.
OEM Update: Indian On a Roll
The 2020 Challenger is the second new motorcycle unveiled by Indian in less than a year. This past spring, Indian announced the FTR 1200, a street legal version of Indian’s competition flattening FTR750 racer.
Millennial Generation in Powersports: Attracting New Riders
“I think that the biggest challenge with the industry today is new ridership. The average age of a motorcyclist is 50 years old. Five years ago, it was 45,” said Jeremy Jansen, president of the motorsports group at Wells Fargo Commercial Distribution Finance (CDF).
PODCAST: Identifying the 1st Time Rider
Younger riders just aren’t getting involved the same way their parents did, so it has left our industry, as a whole, to reevaluate how we can more effectively attract, engage and influence the new riders that are entering the market.
The First Time Rider: Diving Deeper on the Future of Our Industry
The average motorcyclist was 40 years old in 2009, but by 2018 — that number had risen to 50, so the demographic that has fueled our industry over the past twenty years is getting older and potentially aging out of the lifestyle. Instead of buying their first bike, they’re buying their last.
Doc’s Motorcycle Parts
Doc started making his own parts, found that he was good at it and saw a business opportunity. In 1969, he started selling hand-crafted parts for British motorcycles and Harley-Davidsons.
