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AET Appointed Wholesale Representative to Umberto Luce in North America

Umberto Luce’s boots were previously available only direct-to-consumer.

Umberto Luce, motorcycle boots
AET Inc. Kustom Kaddy

Brand new for 2014, AET Inc. has announced that it is expanding its Kruzer Kaddy line of beverage holders for motorcycles by introducing the Black Powder Coat Kustom Kaddy. Previously, only chrome and leather wrap finishes were available.

AET Strong Suit Gloves

The Strong Suit Gloves were developed with proper pre-curving to fit a motorcycle rider’s hand and use top quality leathers to fit, function and perform better.

Mitas Releases Newest Competition-Ready Tire Range: ENDURO TRAIL-RALLY

One rear tire and three front options for all types of terrain and weather conditions.

MITAS ENDURO TRAIL-RALLY
EagleRider Brings Club Offering, Guided Motorcycle Tours to Popular International Locations 

The growing rental adventure brand creates a sense of community for riders of all backgrounds and skill levels.

EagleRider
Segway Powersports and Sun Sports Cycle & Watercraft Inc. Deliver UTVs to Aid Hurricane Ian Recovery Efforts

The UTVs will help the local sheriff’s department with search and rescue on the Barrier Islands.

Segway Powersports, UTV
Digital Lead Performance Unveils Innovative Sales Software Platform

This revolutionary technology disrupts digital sales processes across all industries.

Digital Lead Performance logo
Rugged Radios Giving Back to Front-line Workers

One lucky fire department will get a custom-built Ultimate Rapid Response Vehicle.

Rugged Radios, Ultimate Response Vehicle
Polaris Partners with Battlefield 2042

The partnership gives gamers a virtual off-road experience.

Battlfield 2042
Brembo Brake Facts for WorldSBK in Mandalika

The debut in Mandalika really puts the Brembo radial master cylinder to the test.

Pediatric Brain Tumor Foundation Welcomes Comoto Family of Brands CEO to Board of Directors

Ken Murphy, CEO of the Comoto Family of Brands, joins in PBTF’s fight for kids with brain cancer.

Johnny Lewis Extends Relationship with Royal Enfield

Royal Enfield announced Johnny Lewis’ Moto Anatomy organization will continue to campaign the Twins FT in Progressive American Flat Track through 2021.

Yamaha Reveals 2020 XSR700 and XSR900 Sport Heritage Motorcycles

The company announced the completion of the 2020 model lineup with the introduction of the popular XSR700 twin and XSR900 triple, which join the powerful VMAX cruiser, Bolt and Bolt R-Spec urban performance bobbers and entry-level V Star 250 models that were introduced in September.

Kruzer Kaddy Releases Twenty Ounce Travel Cup

The new travel cup comes with an enlarged 20oz. capacity with double wall vacuum insulation. It fits in all standard Kruzer, Kustom & or Skull Kaddy products.

2017 AMA Ice Race Grand Championship Cancelled

Due to weather conditions, the 2017 AMA Ice Race Grand Championship scheduled for Feb. 17-19 in Cadillac, MI has been rescheduled to Feb. 24-26. Warmer than normal temperatures in northern Michigan have made racing conditions questionable.

Dainese Announces ‘Speciale’ Project

During the recent Motor Bike Expo in Verona, Italy, Dainese announced a new project called “Speciale,” in collaboration with renowned international motorcycle customization brand MrMartini. The initiative features a new range of products inspired by a common passion for motorcycles.