AET Appointed Wholesale Representative to Umberto Luce in North America
Umberto Luce’s boots were previously available only direct-to-consumer.
AET Inc. Kustom Kaddy
Brand new for 2014, AET Inc. has announced that it is expanding its Kruzer Kaddy line of beverage holders for motorcycles by introducing the Black Powder Coat Kustom Kaddy. Previously, only chrome and leather wrap finishes were available.
AET Strong Suit Gloves
The Strong Suit Gloves were developed with proper pre-curving to fit a motorcycle rider’s hand and use top quality leathers to fit, function and perform better.
Mitas Releases Newest Competition-Ready Tire Range: ENDURO TRAIL-RALLY
One rear tire and three front options for all types of terrain and weather conditions.
EagleRider Brings Club Offering, Guided Motorcycle Tours to Popular International Locations
The growing rental adventure brand creates a sense of community for riders of all backgrounds and skill levels.
Segway Powersports and Sun Sports Cycle & Watercraft Inc. Deliver UTVs to Aid Hurricane Ian Recovery Efforts
The UTVs will help the local sheriff’s department with search and rescue on the Barrier Islands.
Digital Lead Performance Unveils Innovative Sales Software Platform
This revolutionary technology disrupts digital sales processes across all industries.
Rugged Radios Giving Back to Front-line Workers
One lucky fire department will get a custom-built Ultimate Rapid Response Vehicle.
Polaris Partners with Battlefield 2042
The partnership gives gamers a virtual off-road experience.
Brembo Brake Facts for WorldSBK in Mandalika
The debut in Mandalika really puts the Brembo radial master cylinder to the test.
Pediatric Brain Tumor Foundation Welcomes Comoto Family of Brands CEO to Board of Directors
Ken Murphy, CEO of the Comoto Family of Brands, joins in PBTF’s fight for kids with brain cancer.
Johnny Lewis Extends Relationship with Royal Enfield
Royal Enfield announced Johnny Lewis’ Moto Anatomy organization will continue to campaign the Twins FT in Progressive American Flat Track through 2021.
Yamaha Reveals 2020 XSR700 and XSR900 Sport Heritage Motorcycles
The company announced the completion of the 2020 model lineup with the introduction of the popular XSR700 twin and XSR900 triple, which join the powerful VMAX cruiser, Bolt and Bolt R-Spec urban performance bobbers and entry-level V Star 250 models that were introduced in September.
Kruzer Kaddy Releases Twenty Ounce Travel Cup
The new travel cup comes with an enlarged 20oz. capacity with double wall vacuum insulation. It fits in all standard Kruzer, Kustom & or Skull Kaddy products.
2017 AMA Ice Race Grand Championship Cancelled
Due to weather conditions, the 2017 AMA Ice Race Grand Championship scheduled for Feb. 17-19 in Cadillac, MI has been rescheduled to Feb. 24-26. Warmer than normal temperatures in northern Michigan have made racing conditions questionable.
Dainese Announces ‘Speciale’ Project
During the recent Motor Bike Expo in Verona, Italy, Dainese announced a new project called “Speciale,” in collaboration with renowned international motorcycle customization brand MrMartini. The initiative features a new range of products inspired by a common passion for motorcycles.